Resources
Photo Credit: Jamiesrabbits
In addition to our Twitter feed, our Facebook page and our blogs, Zoetica has written and developed several resources for the industry
Developed by Zoetica:
- The Network for Good/Zoetica White Paper, Cause Marketing with Social Media
- Corporate Altruisim: The Blurring of the Lines Between Cause Marketing and CSR
- Effectiveness of Celebrity Spokespeople in Social Fundraisers (post with more info)
- A Commonsense Framework for Measuring Social Media, by Kami Huyse
Other Online Resources:
- The WeAreMedia Curriculum: Nonprofits and Social Media Guide, by Beth Kanter for NTEN
- Social Media Audit: Understanding and Implementation, by Ash Shepperd
- Successful Fundraising for the One-Person Shop, by Pamela Grow
Bookshelf
At Zoetica we love to read. Here a are a few books that we recommend in several disciplines.
The Networked Nonprofit, by Beth Kanter and Allison Fine
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy, by Geoff Livingston
Also includes a guest chapter on measurement by Zoetica CEO Kami Huyse
Welcome to the Fifth Estate delivers the necessary guidance to build a successful, sustainable social media program. In addition to solid strategies, tactics and measurement tips, businesses and nonprofits will learn how to address internal cultural challenges, and avoid hype-driven pitfalls like shiny object syndrome and personal brands.
Humanize, by Maddie Grant and Jamie Notter
Humanize takes the principles underlying social media’s growth and applies them to the way you lead and manage organizations. This book will help you change your organization, from the culture down to individual behavior, in ways that make it more human—and more effective.
The Like Economy: How Businesses Make Money With Facebook by Brian Carter
This revenue-focused book is packed with up-to-date ideas and proven solutionswith all the details you need to execute crisply, avoid costly mistakes, and reap big profits. You’ll learn how to identify your best Facebook profit opportunities…craft Facebook programs that reflect your unique offerings, brands, and customers…use Facebook to supercharge your existing marketing programs…attract super-affordable targeted clicks and fans with Facebook ads…repel negative “brand-bashers.”…increase visibility…deepen your customer interactions…translate “community” into cash!
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization, by Olivier Blanchard
This book brings business discipline to social media programs and will help you to align with your organization’s goals. You will learn how to define the financial and nonfinancial business impacts you are aiming for–and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships by Katie Delahaye Paine
Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.