Journalists used to be one of the few conduits through which brands could gain market exposure. Today, thanks to the proliferation of social networks, brands have more options than ever, with influencer marketing among the most powerful.
John Pacini, Managing Director of Everyday Health Group's Mom Media division and co-creator of the Mom 2.0 Summit, recently read more...
How Marketers Can Make AI Work For Them, Not Against Them
When it comes to artificial intelligence, communication professionals are often filled with either excitement or apprehension. On the one hand, AI is hailed as a revolutionizing tool that can enhance efficiency by speeding up and simplifying analytical, strategy, and execution processes. On the other hand, it is viewed as a quagmire that can perpetuate or exacerbate existing biases and deceive audiences with fabricated content. AI - Friend or Foe? Probably Both Diving into the realm of artificial intelligence and social media, Zoetica founder Kami Huyse recently spoke with read more...
Make LinkedIn a Go-To Social Platform for Your Business
LinkedIn is a social media and marketing powerhouse. While other platforms have been getting lots of media attention, some of it not so good, LinkedIn has quietly become one of the most important and respected players in the social media landscape. In fact, by 2024 it’s expected to capture read more...
Leveraging Social Audio Platforms to Build Community
Video is considered social media royalty, but audio is extremely powerful as well. It’s also a magnificent way to build community, as social media strategist Madalyn Sklar shared during a recent Social Media Breakfast Houston hosted by Jennifer Texada.
Madalyn is the host of the popular #TwitterSmarter chat and a variety of weekly Twitter Spaces audio discussions, as well as the read more...
Self-Publish a Book to Establish Expertise, Increase Visibility, and Build Your Network
Have you ever dreamed of writing a book and adding “author” to your list of accomplishments? 📘 Or maybe you already have a book under your belt and are wondering whether self-publishing is the way to go for your next one?
Zoetica Media founder Kami Huyse and eCommerce business consultant Veronica Jeans have answers! Both have used self-publishing to establish their expertise, increase their visibility, and build powerful networks.
They read more...
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