Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...
The State of Social Media Measurement in 2013
A few weeks ago, my friend and colleague Gary Getto, cofounder of the Advertising Benchmark Index, asked me to participate in a request from blogger Justin Kirby. Justin is Founder and CEO of DMC. He's an experienced digital strategy consultant, speaker, guest lecturer and author of 'Connected marketing: the viral, buzz and word of mouth revolution'. Like many marketing bloggers, he made a series of predictions back read more...
Five Lessons From Building an Online and Offline Community
Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can "own" a community, but they can be an important part of one and contribute to its success. The Houston Social Media Breakfast meets monthly and is completely free. People buy their own breakfast off of a special menu. There are about 100 people who attend each breakfast, which is capacity for the restaurant. Here are five lessons we have learned over the past four years as we have built a vibrant social media community in Houston, Texas.
- Don’t Be Afraid to Reach Out When I read more...
Machines are Doing More for Us Than Ever: But When is it Too Much?
It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work. It’s human nature. As you know, that utopian world of non-working people and hard working machines hasn’t come to pass, but it read more...
Whitepaper: A Commonsense Framework for Social Media Measurement
Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matters? How can we set benchmarks? We believe in building measurement into every campaign and program and have developed a framework to use for measurement. In the pursuit of helping our clients, friends and even competitors to do that, we are publishing this whitepaper. We believe that the more quality social media programs there are, the better is is for read more...
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 15
- Next Page »