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Livestream Equipment Used to Produce the Social Media Breakfast of Houston

January 16, 2017 by Zoetica Media Leave a Comment

We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We have been hosting the monthly Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events. For instance, a few years ago we started to livestream on Google+, with all of the videos going straight to YouTube. When that was discontinued in late 2016, we switched to livesteaming from Facebook. Currently we read more...

Filed Under: #SMBHOU Tagged With: Gear, Houston, How To, Live stream, Livestreaming, social media, Social Media Breakfast, Sound Equipment

The Power of Social Media for B2B Brands

December 2, 2016 by Traci Shannon Leave a Comment

"Always, remember that behind the logo are humans." This quote captures how Social Media Breakfast speaker, Anh Nguyen, sees Social Media in B2B interactions. Anh, owner of Amplified Marketing, along with Kristina Halloran, Supervisor & Content Marketing Manager at Insperity shared their tips for personalizing a social media strategy to create consistent and effective Business-to-Business communications. Educate your target audience via social media. Kristina stressed that Insperity offers helpful information not just promotion. To be read more...

Filed Under: #SMBHOU, Featured Tagged With: B2B, business, SMBHOU, social media

Facebook Changes Its Promotions Policy…Again

August 28, 2013 by Kami Huyse 1 Comment

Up until yesterday, Facebook prohibited using your Page Timeline to directly run a promotion. You had to either divert fans off of Facebook to your website, blog or other social network to have them participate in promotions, or you had to administer the promotion though a third-party Facebook application. However, Facebook has again amended its terms to allow for promotions. It is still NOT allowed on your personal timeline. Things You Can Do in a Facebook Promotion

      • Collect entries by having users post on read more...

Filed Under: Social Networks Tagged With: social media

How Unexciting Brands Can Rock Social Media

August 20, 2013 by Kami Huyse 5 Comments

Even brands with boring products can excell in social media

  Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...

Filed Under: #SMBHOU, SocIal Media Tactics Tagged With: business, social media

The State of Social Media Measurement in 2013

July 23, 2013 by Kami Huyse Leave a Comment

    A few weeks ago, my friend and colleague Gary Getto, cofounder of the Advertising Benchmark Index, asked me to participate in a request from blogger Justin Kirby. Justin is Founder and CEO of DMC. He's an experienced digital strategy consultant, speaker, guest lecturer and author of 'Connected marketing: the viral, buzz and word of mouth revolution'. Like many marketing bloggers, he made a series of predictions back read more...

Filed Under: Measurement Tagged With: Measurement, Predictions, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Personal branding tips for professionals
  • The Secret Instagram Feature Hidden in IGTV Video – Ep 106
  • The Science of Instagram Hashtags – Ep 105
  • What Are the Pros and Cons of IGTV – Keeping Up With Kamichat – Ep 104
  • How to Create Digital Content on Instagram that Pops

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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