"Always, remember that behind the logo are humans." This quote captures how Social Media Breakfast speaker, Anh Nguyen, sees Social Media in B2B interactions. Anh, owner of Amplified Marketing, along with Kristina Halloran, Supervisor & Content Marketing Manager at Insperity shared their tips for personalizing a social media strategy to create consistent and effective Business-to-Business communications. Educate your target audience via social media. Kristina stressed that Insperity offers helpful information not just promotion. To be read more...
Facebook Changes Its Promotions Policy…Again
Up until yesterday, Facebook prohibited using your Page Timeline to directly run a promotion. You had to either divert fans off of Facebook to your website, blog or other social network to have them participate in promotions, or you had to administer the promotion though a third-party Facebook application. However, Facebook has again amended its terms to allow for promotions. It is still NOT allowed on your personal timeline. Things You Can Do in a Facebook Promotion
- Collect entries by having users post on read more...
How Unexciting Brands Can Rock Social Media
Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...
The State of Social Media Measurement in 2013
A few weeks ago, my friend and colleague Gary Getto, cofounder of the Advertising Benchmark Index, asked me to participate in a request from blogger Justin Kirby. Justin is Founder and CEO of DMC. He's an experienced digital strategy consultant, speaker, guest lecturer and author of 'Connected marketing: the viral, buzz and word of mouth revolution'. Like many marketing bloggers, he made a series of predictions back read more...
Five Lessons From Building an Online and Offline Community
Building a community is not an easy task, but it is one that many people are working to do every day, both online and off. No one person or organization can "own" a community, but they can be an important part of one and contribute to its success. The Houston Social Media Breakfast meets monthly and is completely free. People buy their own breakfast off of a special menu. There are about 100 people who attend each breakfast, which is capacity for the restaurant. Here are five lessons we have learned over the past four years as we have built a vibrant social media community in Houston, Texas.
- Don’t Be Afraid to Reach Out When I read more...
- « Previous Page
- 1
- 2
- 3
- 4
- 5
- …
- 15
- Next Page »