It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work. It’s human nature. As you know, that utopian world of non-working people and hard working machines hasn’t come to pass, but it read more...
Whitepaper: A Commonsense Framework for Social Media Measurement
Social media measurement should be an integral part of any outreach program, but it is often difficult for organizations to work it into the mix. What should be measured? What matters? How can we set benchmarks? We believe in building measurement into every campaign and program and have developed a framework to use for measurement. In the pursuit of helping our clients, friends and even competitors to do that, we are publishing this whitepaper. We believe that the more quality social media programs there are, the better is is for read more...
The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid
Everything you need to know about risk and social media you can learn from Monty Python. Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom. Three Questions to Ask for Your Social Media Strategy
- Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...
Pat Bowland’s 7 Tips for Living Your Life Well
Credit: Post_It originally posted on Reddit by GlitterintheAir I belong to a secret society or two, do you? One of these secret societies, Love Drop, shared a really powerful message from the grave. It was a Post-It Note that a man, named Pat Bowland, kept in his cubicle at work to remind him of what was important as he fought brain cancer, which ultimately claimed his life. Not surprisingly, the note went viral after his read more...
Advisory: Google+ Begins Booting Brands
Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...
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