What are the Pros and Cons of Using IGTV in your marketing strategy? This week’s question is from Andrea Nicole Long: Andreanicolelong87 Thanks again for the wonderful information! I’d love to hear your pros and cons so far in regards to IGTV. Here is a chart of the pros and cons of IGTV that we have discovered after using the feature for about two months now. Leave your own thoughts in the comments of this post. PROS CONS It’s easy to use Editing vertical video with good production values is harder. We talked about the tools we are using in read more...
How social media contributed to March for Our Lives global success with teens
The March for Our Lives movement is being embraced by teenagers all around the nation. We asked Aarushi Pant, a High School freshman in Houston, Texas, to give us the view from a teenagers point of view. Here is her reporting on how teens are using social media to be heard. Teens Say 'Enough is Enough' Columbine. Virginia Tech. Sandy Hook. And now, Marjory Stoneman Douglas High School. 486 deaths since 2000. 486 innocent lives lost simply due to gun violence. School shootings have been sharply rising in numbers and fatalities since the early 2000s and for so long America has remained silent - until now. The March for Our read more...
Newspapers Adapt: Video from the Newsroom Goes Viral
If you haven't been sleeping under a rock, you will know that the Apple iPhone goes onto the market this Friday. I haven't written about it because it is perhaps the most overblown product launch in the history of mankind. However, it has brought out an interesting phenomenon. Last week, theNew York Times announced (via Beet TV) that it would share embed of its video clips with the public via YouTube by the fall. Also last week the Washington Post announced that it would read more...