We Help Brands Grow Their Visibility
Zoetica Media is a Houston-based PR, marketing, and communications agency since 2010, founded by Kami Watson Huyse, APR. We help organizations build visibility that drives real results, whether that means developing a content strategy that earns trust, managing social media that builds community, positioning executives as industry leaders, or making sure your brand shows up when people ask AI platforms for recommendations.
We are a team of experienced communicators who serve as an extension of your team. Some clients hand us the keys and let us run everything. Others bring us in to fill specific gaps. Either way, you get strategic thinking backed by decades of hands-on execution, now powered by AI workflows that let us move faster and smarter than ever.
What We Do
Our services cover the full spectrum of brand visibility:
Brand Voice Development and Content Strategy. We help you define how your brand sounds, what it stands for, and how to communicate that consistently across every channel.
Social Media Strategy, Playbooks, and Training. We build the playbook your team needs to show up with confidence, and we can handle implementation too.
Content Development and Marketing. From SEO blog posts to thought leadership articles, we create content that earns attention from both human audiences and AI platforms.
Executive Brand Development. We help leaders build their personal authority on LinkedIn and in the media, turning executives into recognized voices in their industries.
AI Visibility Strategy. We help brands show up in the places where decisions are increasingly being made: ChatGPT, Google Gemini, Perplexity, and AI-powered search. This includes our proprietary GEO (Generative Engine Optimization) audit, which scores your website across six categories for AI citation readiness.
AI-Powered Workflows. We use AI tools throughout our own process to deliver faster, sharper work for clients. From content development to social media planning to research, AI makes us more efficient without sacrificing the human judgment that makes strategy work.
Social Media Management and Community Building. We manage channels, create content, monitor engagement, and build the kind of community around your brand that turns followers into advocates.
Influencer and Blogger Outreach. We find and build long-term relationships with the influencers who actually matter to your audience.
Crisis Communications. When things go sideways, we help you respond clearly and protect your reputation.
PR Measurement and Reporting. We tie communications results to business objectives so you can see what is working and make informed decisions.
Who We Work With
B2B: Healthcare, financial services, legal services, professional service companies, and oil and gas
B2C: Travel and tourism, consumer service providers, and nonprofits
Our clients have included Houston Methodist Hospital, Baylor Scott & White Health System, the American Red Cross, Google, PayPal, SeaWorld, Galveston CVB, LiftFund, the Robert Wood Johnson Foundation, the Case Foundation, the Hewlett Foundation, and the U.S. State Department, among others.
What Makes Us Different
We have been in this business since before social media had a name. That means we know which fundamentals endure and which tactics need to evolve. Today, we bring the same strategic rigor we have always been known for, now enhanced by AI tools that let us work faster, test smarter, and deliver more for every dollar our clients invest.
We are not a GEO agency that bolted on PR services. We are a communications agency that has been earning results for clients for over 16 years, and we have added AI capabilities because they make everything we do better.
Every engagement starts with strategy grounded in measurable objectives. You will not get a cookie-cutter approach from our team.
Meet Our Team
Kami Watson Huyse APR | CEO and Founder
Kami Watson Huyse is a communications strategist, keynote speaker, and one of the most recognized voices in PR technology. She was named to the 2025 Propel 100: Most Influential PR Tech Leaders in the World at #12, and was honored as a 2022 Houston Business Journal Women Who Mean Business award winner in the Outstanding Business Leaders in Professional Services category.
With more than 30 years in public relations and a career that spans the entire arc of digital communications, Kami helps organizations build the kind of visibility that drives measurable business results. She leads Zoetica's AI-powered communications practice and developed the agency's proprietary GEO (Generative Engine Optimization) audit methodology, which scores websites across six categories for visibility on ChatGPT, Google Gemini, and Perplexity.
Kami is the founder of Smart Social Mastery, an accountability and coaching community for PR, marketing, and business consultants. She is also the co-founder and host of the Social Media Breakfast of Houston (#SMBHOU), a monthly gathering of over 100 marketing and communications professionals that has run continuously since its founding.
She is a contributing author to The Most Amazing Marketing Book Ever alongside Mark Schaefer and 35 subject matter experts, where she wrote the chapter on future-proofing your social media strategy. She is also the author of How to Use Social Media, Win Business and Find Influencers and has contributed chapters to the textbook Public Relations Writing: Form and Style (crisis communications) and Welcome to the Fifth Estate (social media measurement).
Kami has been a featured guest on PRSA's Strategies & Tactics Live, discussing the interplay between AI and the communications profession. She speaks at major conferences including South by Southwest Interactive, the PRSA International Conference, and MarketingProfs B2B Forum.
Her work has been recognized with two Society for New Communications Research Social Media Awards and IABC's Gold Quill of Excellence Award, and she has been featured in Forbes, PRNews, Good Morning America, the Houston Business Journal, and Fox 26 Houston.
She currently serves on the PRSA Houston board and holds an Accreditation in Public Relations (APR). She earned her B.A. in Speech Communication from George Mason University.
Kami is based in Houston, Texas.
Connect with Kami: LinkedIn | kami@zoeticamedia.com
Kami Huyse is also a keynote speaker. If you are interested in having her speak at your event Head over to her speaker's page.
Tori Cormier Account Executive
Tori Cormier is a creative strategist with a passion for visual storytelling and brand building. She specializes in developing analytical, creative, and innovative content plans across platforms, bringing a philosophy that no single approach works in every situation. Tori manages social media content strategy and execution for Zoetica's client accounts. Tori is based in Houston, Texas. Connect with Tori: LinkedIn
Traci Shannon, Social Media Community Manger
Traci Shannon brings more than eight years of social media marketing experience to Zoetica's clients. She has worked directly with national brands and agencies to create, develop, and implement online branding strategies, and also brings experience with traditional marketing and advertising campaigns. Traci manages day-to-day community engagement and content execution for Zoetica's largest client accounts.Traci is based in Buffalow, New York.
Connect with Traci: LinkedIn
Lynnie Beck, Accounting Coordinator
Lynnie Beck keeps operations running smoothly behind the scenes, managing billing, client invoicing, and financial coordination for the agency. She also brings strong event planning skills to the team. Lynnie is based in Texas.
Recognition and Press
- 2025 Propel 100: Most Influential PR Tech Leaders in the World (#12)
- 2025 PRSA Houston Legacy Lifetime Award
- 2022 Houston Business Journal: Women Who Mean Business, Outstanding Business Leaders in Professional Services
- PRSA Strategies & Tactics Live: Featured guest on AI and communications
- IABC Gold Quill of Excellence Award
- Two Society for New Communications Research Social Media Awards
- Forbes, Good Morning America, PRNews, Fox 26 Houston: Featured coverage
- Co-author: The Most Amazing Marketing Book Ever (with Mark Schaefer, 2023)
- Author: How to Use Social Media, Win Business and Find Influencers
- Contributing author: Public Relations Writing: Form and Style (textbook), Welcome to the Fifth Estate
- South by Southwest Interactive, PRSA International Conference, MarketingProfs B2B Forum: Keynote and featured speaker
Frequently Asked Questions
What services does Zoetica Media offer? We offer brand voice development and content strategy, social media playbooks and training, content development and marketing (including SEO blog posts), social media management, executive brand development, influencer outreach, crisis communications, AI visibility strategy, and PR measurement. We can also build AI-powered workflows to make your marketing team faster and more effective.
What is your AI visibility strategy service? AI visibility strategy helps your brand show up when people ask ChatGPT, Google Gemini, or Perplexity about your industry. It includes our proprietary GEO (Generative Engine Optimization) audit, which scores your website across six categories, and a prioritized roadmap for improving how AI platforms find and cite your brand. This is one part of what we do, not the whole picture.
What industries does Zoetica Media work with? On the B2B side, we work with healthcare, financial services, legal services, professional service companies, and oil and gas. On the B2C side, we serve travel and tourism, consumer service providers, and nonprofits.
Where is Zoetica Media located? We are based in Houston, Texas and work with clients across the United States.
How long has Zoetica Media been in business? Zoetica Media was founded in 2010 by Kami Watson Huyse, APR. We have been helping organizations connect with communities that matter most to them for over 16 years.
What is Smart Social Mastery? Smart Social Mastery is an accountability and coaching community founded by Kami Huyse for PR, marketing, and business consultants and coaches. Members get the processes, tools, and accountability to build visibility and attract ideal clients. Learn more at [smartsocialmastery.com].
Can you just handle one part of our marketing, or do we need the full package? Either way works. Some clients hand us everything. Others bring us in for a specific need, like executive LinkedIn strategy, a content audit, or social media management. We scope every engagement to fit what you actually need.
How does Zoetica use AI in its own work? We use AI tools throughout our process for content development, research, social media planning, and our GEO audit methodology. AI makes us more efficient, but every piece of work is guided by human strategy and reviewed by experienced communicators. We also help clients build their own internal AI workflows so they can move faster without adding headcount.
Can Zoetica serve as our full-service marketing agency? Yes. Through our network of trusted specialists, we build complete marketing teams for clients who need more than communications support. That can include Shopify development, PPC and Meta advertising, email marketing, website development, and more. You get one point of contact and a coordinated team of top-tier experts.
What is fractional CMO work? A fractional CMO gives your organization access to senior marketing leadership on a part-time or project basis, without the cost of a full-time executive hire. Kami Watson Huyse brings more than 30 years of digital and marketing strategy experience to guide high-level decisions, align teams, and drive measurable results.