Zoetica is a digital marketing and public relations agency comprised of highly experienced leaders in marketing, public relations and social media. We connect clients with communities that matter most to them, and deliver measurable results.
Founded in 2009, Zoetica is known as an agency that gets results for its clients. Our primary clientele are causes, foundations, travel and tourism organizations, and health and medical organizations.
We take a strategic approach to every client, assigning the most qualified individuals for the job. Then we design the right strategy and program, and determine the best tools for the project. Our team has the experience to implement successful communications programs across a variety of disciplines. In an environment where the lines between disciplines are becoming increasingly blurred, we bring well-rounded, diverse leaders who are conversant in all facets of marketing.
Clients have included the American Red Cross, Baylor Health Care System, Houston Methodist Hospital System, BIO, Case Foundation, Common Cause, Colorado Health Foundation, Craigslist Foundation, Accion of Texas, OPD Foundation, Google, PayPal, Hewlett Foundation, the Robert Wood Johnson Foundation, Hunt Alternatives Fund, Lumina Foundation, National 4-H Council, Razoo, Theatre Bay Area, SeaWorld, Galveston CVB, Downtown Galveston, and the U.S. State Department, among others.
Meet our team leaders:
Kami Watson Huyse APR, CEO and Founder
Kami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her two Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica.
Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style. She also serves on the Board of Directors of Civilination, a nonprofit dedicated to taking a stand against online harassment, character assassination and violence.
Kami is the co-founder and host of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston. We cover the events held at the monthly Houston social media gathering on our blog. She was named PR Professional of the Year, a Top 100 PR Professional to Follow by Buzz sumo, and received a Social Media award by the Austin-American Statesman.
In her free time, she plays the violin and sings in her church band, and loves traveling (in non-COVID times) with her husband and three teenagers. She broke down a few years ago and bought a minivan.
Kimberly Crooks, Social Media Manager
Kimberly Crooks is a digital marketing
Katie Moreno, Social Media Coordinator
Katie Moreno is a natural teacher, an accredited journalism professional, and now a Community Manager at Zoetica Media. She specializes in teaching how to leverage creative content marketing in order to grow a business’ online presence. She is skilled in digital branding, print layout and graphic design, snappy writing and creative storytelling through a variety of mediums. Katie holds a Bachelor's degree in Digital Media from the College of Technology at the University of Houston.
While she served as a journalism teacher, Katie was recognized by the Texas Association of Journalism Educators with the 2018 Pathfinder Award for helping her students achieve excellence and continually working to improve scholastic journalism. Additionally, she was one of 10 journalism advisers nationwide (and the only one from Texas) to be named a 2018 Rising Star by the Journalism Education Association (JEA) for her commitment to scholastic journalism and advising. She also recently obtained the Certified Journalism Educator credential from JEA, and she is in the process of pursuing the Master Certification.
In her free time, she enjoys drinking iced coffee, hosting hand lettering workshops, photographing the entire world around her, and adventuring with her husband and high school sweetheart, Daniel.
Traci Shannon, Social Media Strategist
Traci Shannon has worked in social media marketing for over 8 years. She has worked directly with national brands as well as agencies to create, develop, and implement online branding strategies. She also has experience with traditional marketing and ad campaigns. Traci is an actress, brand advocate, blogger, and mom.
Lynnie Beck, Accounting Coordinator
Lynnie Beck keeps us in line and makes sure that the bills get paid. She also works with our clients on billing. She is a whiz with numbers and also event planning. Who knew those two skills would exist in one person.