“Zoetica is a digital marketing and public relations agency comprised of highly experienced leaders in marketing, public relations and social media. We connect clients with communities that matter most to them, and deliver measurable results.”
Zoetica is known as an agency that gets results for its clients. We come alongside you to serve as an extension of your team. We can take social media and marketing off your hands completely, or we can fill in the gaps where you need us most.
We have worked in a number of industries, including nonpofits, causes, foundations, travel and tourism organizations, health and medical organizations, and professional service companies.
We take a strategic approach to every client. You will not get a cookie-cutter approach from our team.
- We get to know your organization and audience
- We design the right social media and marketing strategy that communicates what makes you special
- We create content that sparks connections
- We assign the most qualified member(s) of our team to get the job done right
Social media strategy and implementation is our main service, but our clients have us help them in a number of areas, including:
- social media management
- email marketing,
- internal communications,
- podcasting and editing,
- content marketing,
- graphic design,
- social media crisis management,
- and more.
Clients have included: Houston Methodist Hospital, Home Remedy Houston, USMed-Equip Inc., American Red Cross, Baylor Scott & White Health System, Houston Methodist Hospital System, Case Foundation, Common Cause, Colorado Health Foundation, Craigslist Foundation, Accion of Texas, OPD Foundation, Google, PayPal, Hewlett Foundation, the Robert Wood Johnson Foundation, Hunt Alternatives Fund, Lumina Foundation, National 4-H Council, Razoo, Theatre Bay Area, SeaWorld, Galveston CVB, Downtown Galveston, and the U.S. State Department, among others.
You can check out our capabilities on the Services page.
Meet our team leaders:
Kami Watson Huyse APR, CEO and Founder
Kami Watson Huyse is a national leader on the topic of public relations and social media strategy. A 20-year-veteran of public relations, she speaks at social media events and conferences all over the country and her work in social media has earned her two Society for New Communications Research Social Media awards and IABC's Gold Quill of Excellence Award. She is the strategic architect for many successful social media campaigns and oversees account management for Zoetica. Her ideas and work in social media have been featured in several books including The New Rules of Marketing and PR, and Now is Gone, Professional Blogging for Dummies, and the book, Welcome to the Fifth Estate, where she wrote a guest chapter on social media measurement. She also wrote a guest chapter on crisis communication in social media in the PR textbook, Public Relations Writing: Form and Style. She has been quoted and published in media such as Forbes, PRNews, Good Morning America, The Isaiah Factor and more.
Kami is the co-founder and host of the Social Media Breakfast of Houston, a monthly meeting of over 100 influencers in Houston. She was recently names a Women Who Means Business by the Houston Business Journal. In her free time, she plays the violin and sings in her church band, and loves traveling with her husband and three teenagers. She broke down a few years ago and bought a minivan.
Want Kami to speak at your event? Head over to her speaker's page.
Tori Cormier Account Executive
Tori is an inherent learner, creative, and adventurer; always taking on new challenges and learning new techniques. Her passion for creativity, storytelling, and art can be traced back to her pre-professional days. Whether drawing the art from all the Disney VHS covers, taking pictures of everything in sight, or writing articles, editorials, and pen pal letters, she's been on the artistic narrating path from the start. As a social media manager, her approach is no different. She has a fervor for visually telling the story of each brand or company she works with. With a philosophy that no single approach works in every situation, she enjoys the challenge of implementing analytical, creative, and innovative plans to various content types and platforms.
Fun Facts: 1. She is fluent in American Sign Language and spends time yearly in Jamaica at a school for the deaf, 2. Her and her husband aspire to live in a skoolie upon their 3 teenagers completion of grade school, 3. She can have full conversations using only movie quotes, everything from Judy Garland and Fred Astaire to Guardian’s of the Galaxy.
Traci Shannon, Social Media Community Manger
Traci Shannon has worked in social media marketing for over 8 years. She has worked directly with national brands as well as agencies to create, develop, and implement online branding strategies. She also has experience with traditional marketing and ad campaigns. Traci is an actress, brand advocate, blogger, and mom.
Lynnie Beck, Accounting Coordinator
Lynnie Beck keeps us in line and makes sure that the bills get paid. She also works with our clients on billing. She is a whiz with numbers and also event planning. Who knew those two skills could exist in one person? She loves to travel around Texas in her camper with her husband.
Andrea Weckerle, Writing and Communications Specialist
Andrea is a management and communications professional who for more than 20 years has helped individuals and organizations problem-solve. She is able to quickly assess the needs of an organization or client to advance its mission, culture, and overall organizational goals while achieving optimal results.
Her past experience includes founding a nonprofit organization; teaching in university graduate programs; running her own boutique communications consultancy; and helping design, develop, and implement alternative dispute resolution systems for Fortune 500 companies. She is the author of the book Civility in the Digital Age: How Companies and People Can Triumph over Haters, Trolls, Bullies, and Other Jerks.
She has been quoted and published in media such as The Wall Street Journal, The Guardian, Fortune, New York Daily News, The Christian Science Monitor, Chicago Tribune, U.S. News and World Report, CNN, and USA Today, and presented at SXSW, the National Press Club, BlogHer, among other places.
Katie Moreno, Design Contractor
Katie Moreno is a natural teacher, an accredited journalism professional, and an entrepreneur. She specializes in teaching how to leverage creative content marketing in order to grow a business’ online presence. She is skilled in digital branding, print layout and graphic design, snappy writing and creative storytelling through a variety of mediums. Katie holds a Bachelor's degree in Digital Media from the College of Technology at the University of Houston.
In her free time, she enjoys drinking iced coffee, hosting hand lettering workshops, photographing the entire world around her, and adventuring with her husband and high school sweetheart, Daniel.