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Virtual Spaces are Taking Business to a New Level

May 11, 2023 by Andrea Weckerle 5 Comments

metaverse

In Trend #5: How to use virtual spaces and the metaverse in your business, the final segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse talks about the metaverse and why she believes it holds great promise for businesses. The metaverse goes back quite a ways, when Second Life first entered the scene in 2003. “Second Life is where I read more...

Filed Under: Smart Social Secrets, Social Networks Tagged With: Metaverse, Smart Social Secrets, social media, Social media for business

The 5 Social Media Trends That Will Shape the Industry in 2023

February 1, 2023 by Andrea Weckerle 5 Comments

social media, social media trends

Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry. To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year. 1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality Kami discussed each trend in read more...

Filed Under: SocIal Media Tactics, Social Networks Tagged With: social media, Social media for business

Using the Power of TikTok for Your Business and Brand

August 24, 2022 by Andrea Weckerle

TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time.  Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...

Filed Under: #SMBHOU, Community Building, Featured, SocIal Media Tactics, Social Networks Tagged With: Houston, SMBHOU, social media, Social media for business

How Build an International Community Through Social Media

July 11, 2022 by Aarushi Pant

We’re all familiar with the idea of a community: like-minded people who can share ideas with one another, talk to about problems and ask for advice, and turn to whenever we need anything. Communities are about creating safe spaces where people can really be themselves and connect with others, and it’s increasingly important to create these support networks so that people can learn and grow alongside one another.  When it comes to online communities, there’s a lot of skepticism about how powerful they really are, but the truth is that the relationships we build digitally can be just as valuable as those we make face-to-face. Online read more...

Filed Under: #SMBHOU, Featured, Social Networking Guidelines, Social Networks Tagged With: SMBHOU, Social Media, Social media for business

The Magic of 3 Is Key To Getting More Done in the Long Run 

February 16, 2022 by Andrea Weckerle

By her own admission, Zoetica’s CEO Kami Huyse is a master procrastinator.  For years she tried making lists to stay on track. But the better she got at writing down all the bazillions of things that needed to be done, the more she ended up completing few and sometimes even none of the tasks! 🤨    Kami realized that staring at an endless list of to-dos led to her feeling overwhelmed and shutting down. She knew there had to be a better way!  “I think sometimes we focus on too much and think read more...

Filed Under: Featured, Smart Social Secrets, Social Networks Tagged With: Smart Social Secrets, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How the 24-Hour Launch of The Most Amazing Marketing Book Ever Put it on Amazon’s Bestseller List
  • Virtual Spaces are Taking Business to a New Level
  • Virtual Shopping for Your Business, Even if You’re in the Services Business
  • Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way
  • Which Social Media Platforms to Use for Business in 2023

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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