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How Build an International Community Through Social Media

July 11, 2022 by Aarushi Pant

We’re all familiar with the idea of a community: like-minded people who can share ideas with one another, talk to about problems and ask for advice, and turn to whenever we need anything. Communities are about creating safe spaces where people can really be themselves and connect with others, and it’s increasingly important to create these support networks so that people can learn and grow alongside one another.  When it comes to online communities, there’s a lot of skepticism about how powerful they really are, but the truth is that the relationships we build digitally can be just as valuable as those we make face-to-face. Online read more...

Filed Under: #SMBHOU, Featured, Social Networking Guidelines, Social Networks Tagged With: SMBHOU, Social Media, Social media for business

How to Expertly Style Your Photos and Videos for Social Media

May 12, 2022 by Aarushi Pant

Your image is all about how people perceive you, and it’s important to find a balance between how you perceive yourself and how you want others to see you. By creating content that reflects your brand as well as your unique story, you’ll be able to form more powerful bonds with your audience! We sat down with Sarah Shah, an image expert, author, blogger, speaker, and TV coach to discuss how to cultivate photos and videos that have the biggest impact on your followers. Read on to find out how you can expertly style your content for social media! Focus on your subject Your subject should be the focal point of your photo. Having a more read more...

Filed Under: #SMBHOU, SocIal Media Tactics Tagged With: Photo, SMBHOU, social media, video

How to Get Results for Your Brand on TikTok

April 13, 2022 by Aarushi Pant

TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform.  Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...

Filed Under: #SMBHOU, Featured, SocIal Media Tactics Tagged With: Branding, SMBHOU, TikTok

How to Get Into the Mind of Your Customer

January 11, 2022 by Aarushi Pant

social media, customer service

As a business owner, really knowing your customers should be your top priority. However, many companies forget this and instead tend to focus on themselves, rather than the needs and wants of their consumers. Having empathy is the key to being a successful entrepreneur. Although it may seem daunting, Kami Huyse breaks down how you can get into the mind of your customer. You can find the full video here. Don’t forget to get on our list for more tips to take your social media from meh to mighty!  To start off, you can take advantage of these read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media, Social media for business, SocialMediaStrategy

How to Sell on Social

September 14, 2021 by Aarushi Pant

Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps:  The basic idea behind it is to build relationships, communicate, listen, and connect. Here, we break it all down for you.  Intake First, identify the category that the read more...

Filed Under: #SMBHOU, Community Building, Featured, Social Networks Tagged With: Houston, SMBHOU, social media, Social Media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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