Are you ready to breathe fresh air into your business or switch gears entirely? Whatever the reason, there are active steps you can take to ensure your rebrand hits the mark. 🎯 In a recent livestream, Zoetica founder Kami Huyse spoke with Alan Hennessy about how he used his experience as Head of Digital at Kompass Media to become The Digital Mentor, and the take-aways others can learn from his rebranding experience. Be Clear About Your Why Rebranding might seem daunting, but if you’re clear about your reason, the read more...
How to Stand Out on Social Media
In Part 1 of this seven-part series, you received a big picture overview of the Pathway to Smart Social Mastery system on how to use social media to create more leads and grow your influence as a thought leader. 🤩
Watch the Master Social Media to Create More Business Leads and Grow Your Influence video series as they come out by SIGNING UP HERE. 📽️
Explorer Stage in the Pathway to Smart Social read more...
How to Get Results for Your Brand on TikTok
TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform. Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...
How to Meet the Challenges of an Evolving Crisis
Inside a One-Year Crisis Communication Response 4 Ways Your Business Can Meet The Challenges Of An Evolving Crisis You never know when you will find yourself on the front lines of a crisis. A year ago, the answer to that question might have seemed irrelevant. But this all changed a year ago when the COVID19 pandemic raged across the world and every business had to have a plan...and it needed to be finished yesterday! Every one of us found ourselves impacted in some way, professionally or personally. Communicating in a pandemic Kristal Howard, the national spokesperson for The Kroger Co. unexpectedly found herself read more...
Three Effective Ways Companies Can Create A Strong Brand Voice
If this past year has taught us anything, it is that companies need to have their brand voice stand for something. Just sitting in the background is not enough anymore. When Forbes asked me to comment on how companies can cultivate a strong brand voice, the first thing that came to mind was that a good company also needs to be human. Looking back, the social media work we have done with clients has all been in that pursuit, to allow their customers to see behind the scenes -- read more...