Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...
What Are the Pros and Cons of IGTV – Keeping Up With Kamichat – Ep 104
What are the Pros and Cons of Using IGTV in your marketing strategy? This week’s question is from Andrea Nicole Long: Andreanicolelong87 Thanks again for the wonderful information! I’d love to hear your pros and cons so far in regards to IGTV. Here is a chart of the pros and cons of IGTV that we have discovered after using the feature for about two months now. Leave your own thoughts in the comments of this post. PROS CONS It’s easy to use Editing vertical video with good production values is harder. We talked about the tools we are using in read more...
Facebook Advertising on a Small Budget
Facebook is still the Grandaddy of social networks, but it is no longer a purely organic channel where you can build a community and expect that they will be engaged with your brand. Not without paying for ads anyway. For the public relations professional, this can be a really bitter pill to swallow, but the truth is that if you don’t pay for at least some of your posts on Facebook, people won’t see it. The good news is that you don’t have to put a huge budget against it to get fairly good results, especially for smaller Facebook pages. There are currently three types of Facebook ads which smaller pages and organizations should consider read more...
More Changes for Facebook Admins: Text Updates Won’t Work as Well Anymore
Facebook has two goals:
- To make more money from companies and organizations who maintain Facebook Pages by selling advertising
- To drive more use of the platform by those who use it in order to do more of #1