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How to Survive the Social Media Algorithm Apocalypse

June 23, 2024 by Andrea Weckerle

You’re not alone if you feel like your head is spinning from all the social media algorithm changes taking place. In a recent livestream, Zoetica founder Kami Huyse reviews what’s happening and how to navigate this shifting landscape. Increased Competition for User Attention The reason social media platforms are once again tweaking their algorithms is to win the ongoing war over users’ attention, she explains.

“Everybody is trying to grab the eyeballs, your eyeballs, and the eyeballs of the people that look at social media and that do social media read more...

Filed Under: Clarity, Featured Tagged With: Algorithms, Clarity, Community Building

How to Build Brand Buzz with the B.E.E.S. Framework

June 23, 2024 by Andrea Weckerle

If you’re wondering how to stand out in a crowded marketing landscape, Zoetica Media founder Kami Huyse has a simple yet foolproof way to build buzz for your brand. First introduced a few years ago, the B.E.E.S. framework is the go-to system she uses in her own work and recently shared with her audience in a read more...

Filed Under: Clarity, Featured Tagged With: Algorithms, Clarity, Community Building

What Social Media Algorithms Really Care About and Why It Matters

August 1, 2022 by Andrea Weckerle

An abstract illustration of what a Social Media Algorithm might look like. It includes paint pulled across a canvas in lines with varying colors.

Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...

Filed Under: Featured, Industry Trends, Strategy Tagged With: Algorithms, Facebook, Instagram, LinkedIn, social media, Twitter

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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