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Virtual Spaces are Taking Business to a New Level

May 11, 2023 by Andrea Weckerle 5 Comments

metaverse

In Trend #5: How to use virtual spaces and the metaverse in your business, the final segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse talks about the metaverse and why she believes it holds great promise for businesses. The metaverse goes back quite a ways, when Second Life first entered the scene in 2003. “Second Life is where I read more...

Filed Under: Smart Social Secrets, Social Networks Tagged With: Metaverse, Smart Social Secrets, social media, Social media for business

Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way

April 4, 2023 by Andrea Weckerle 3 Comments

In Trend #3: Tips & Tools to Master Short-Form Videos, the 4th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shared her process and tools for creating quality, attention-grabbing short-form videos.  Plan, Produce, and Promote Plan The planning phase is where ideas for upcoming recordings are created, enticing viewers with great content and encouraging them to come back read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media, Video

The 5 Social Media Trends That Will Shape the Industry in 2023

February 1, 2023 by Andrea Weckerle 5 Comments

social media, social media trends

Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry. To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year. 1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality Kami discussed each trend in read more...

Filed Under: SocIal Media Tactics, Social Networks Tagged With: social media, Social media for business

Social Media Managers Are All Grown Up

December 7, 2022 by Andrea Weckerle

social media managers

When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.

The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.

This was particularly evident during the pandemic when they served as first responders of sorts. read more...

Filed Under: Careers, Smart Social Secrets Tagged With: Public Relations, Smart Social Secrets, social media, Social media for business

How to Survive Major Changes in Social Media

November 30, 2022 by Andrea Weckerle

social media. change


You’ve probably noticed that there have been a lot of changes on social media platforms of late.  LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes. If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics, Strategy Tagged With: social media, Social media for business, Twitter

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How the 24-Hour Launch of The Most Amazing Marketing Book Ever Put it on Amazon’s Bestseller List
  • Virtual Spaces are Taking Business to a New Level
  • Virtual Shopping for Your Business, Even if You’re in the Services Business
  • Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way
  • Which Social Media Platforms to Use for Business in 2023

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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