When one of your responsibilities is to create content to market and promote your small business or consultancy, creating boring content can be a death knell.
“That is a thing that I think a lot of us worry about, we don't have good enough content, we aren't that interesting, who would care about what we have to say, who would care about what we have to do,” says Zoetica Media founder Kami Huyse in a recent livestream.
If you want to banish boring content, keep these things in mind:
1. It’s Not About You
2. Turn Your Content Upside Down
3. Slow Down
#1 It’s read more...
Building Bridges, Not Walls: Choosing Collaboration Over Competition
In today's fast-paced digital landscape, consultants and coaches work hard to get attention and gain market share. In her recent reflections on content creation and community building, Zoetica Media founder Kami Huyse sheds light on why she refuses to take a "survival of the fittest" approach, instead preferring to let her work speak for itself and create a collaborative environment with her clients and even her competitors. Create a Mutually Beneficial Relationship with Your Audience “One of the things that I've heard a lot of ‘gurus’ talk about is don't give read more...
To TikTok or Not? What Brands Should Consider
TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.
What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...
Master the Subtle Art of Selling Without Selling
No one wants to be on the receiving end of pressure-filled and fear-mongering sales tactics. So how can YOU get the word out about your great products or services and make sales without being slimy?
In a recent livestream, Zoetica Media founder Kami Huyse and marketing coach Russ Hedge talked about how to do sales right by holding yourself to high standards, fostering genuine connections, and promoting your offerings through a servant-minded approach that benefits your customers.
It’s Ok to Hate read more...
The Indelible Power of Community Building
As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...
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