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Charge More for Your Services and Get Paid What You’re Worth

August 31, 2023 by Andrea Weckerle Leave a Comment

content, create, connect


One of the most pressing questions consultants ask Zoetica Media founder Kami Huyse is how they can charge more for their services. Many fear that they’ll alienate existing customers or scare away prospective ones.

The answer, she explains in a recent livestream, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: communicate, Connect, Create, social media, Social media for business

Why You’re Not Getting Enough Business Referrals

August 21, 2023 by Andrea Weckerle Leave a Comment

social media




If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.

New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals. 

But what if read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Connect, Smart Social Secrets, social media, Social media for business

The Transformative Power of Tenacity for Business Success

July 9, 2023 by Andrea Weckerle 1 Comment

In today’s frequently volatile business environment, navigating through challenges and setbacks requires not just strategy and skill, but also embracing a winning mindset. Zoetica Media founder Kami Huyse recently appeared on Ingor van Rooi’s Wonder Women Wednesday show to share her suggestions for effectively dealing with obstacles and harnessing the power of tenacity to unlock your and your business’s full potential. Although she now runs a successful social media marketing read more...

Filed Under: Connect, PowerWomen, Smart Social Secrets Tagged With: Connect, Smart Social Secrets, social media, Social media for business, women, Women in business

Using Social Media to Strengthen Your Community and Build Your Business

June 22, 2023 by Andrea Weckerle 3 Comments

social media


With the continued fragmentation of social networks, growing and nurturing your community through social media is more important than ever. As Zoetica Media founder Kami Huyse urged in a previous blog post, “I don’t care what platform you’re on, start by creating that community with people.” The importance of community was a topic she and Alan read more...

Filed Under: Connect, Smart Social Secrets, SocIal Media Tactics Tagged With: Connect, Smart Social Secrets, social media, Social media for business, video

How the 24-Hour Launch of The Most Amazing Marketing Book Ever Put it on Amazon’s Bestseller List

May 31, 2023 by Andrea Weckerle 13 Comments

When writing a book, most authors invest in drafting, writing, and editing it to perfection. But that’s only half of the equation for how to make a book a success. To achieve the desired result – getting people to buy and read their work – authors need to invest just as heavily in the marketing side of things.

Think of it this way: You may be writing one of the most wonderful books in the world, but if no one knows about it, it’s never going to make the impact in people’s lives and businesses you know it can through wide distribution.  Executing a carefully designed marketing plan makes all the difference.  “In read more...

Filed Under: Smart Social Secrets Tagged With: Book, Connect, Launch, Smart Social Secrets

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Building Your Social Media Platform With Authenticity and Heart
  • Tap Into the Three Proven Strategies that Build Your Online Authority
  • Foundations of Success: Building a Strong Business with the Right Community
  • Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!
  • Charge More for Your Services and Get Paid What You’re Worth

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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