As the CEO of Zoetica Media and creator of Smart Social Secrets, Kami Huyse is widely respected as a social media marketing and public relations expert. One of the main things she credits with her success is community building. In fact, she lists it first in her LinkedIn profile. In a recent appearance on The Experience Live with Russ & Scott, she and co-hosts read more...
Charge More for Your Services and Get Paid What You’re Worth
One of the most pressing questions consultants ask Zoetica Media founder Kami Huyse is how they can charge more for their services. Many fear that they’ll alienate existing customers or scare away prospective ones.
The answer, she explains in a recent livestream, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add read more...
Why You’re Not Getting Enough Business Referrals
If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.
New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals.
But what if read more...
The Transformative Power of Tenacity for Business Success
In today’s frequently volatile business environment, navigating through challenges and setbacks requires not just strategy and skill, but also embracing a winning mindset. Zoetica Media founder Kami Huyse recently appeared on Ingor van Rooi’s Wonder Women Wednesday show to share her suggestions for effectively dealing with obstacles and harnessing the power of tenacity to unlock your and your business’s full potential. Although she now runs a successful social media marketing read more...
Using Social Media to Strengthen Your Community and Build Your Business
With the continued fragmentation of social networks, growing and nurturing your community through social media is more important than ever. As Zoetica Media founder Kami Huyse urged in a previous blog post, “I don’t care what platform you’re on, start by creating that community with people.”
The importance of community was a topic she and Alan read more...