If you’ve always dreamed of being a published author but didn’t think it could ever happen, this month’s Houston Social Media Breakfast shows you the simple process you can take to add the title “book author” to your resume! D. Scott Smith, author of several books including Business Networking: A Scientific Method, co-host of the podcast read more...
Practical AI Guidance for Communications Professionals
It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...
To Harness the Full Power of AI in Your Marketing, Apply a Human Touch
Harnessing the power of artificial intelligence is necessary for businesses that want to stay relevant and competitive. But the key to using AI’s capabilities doesn’t lie in handing over all decision-making and creativity. AI isn’t a replacement for human insights and judgements.
In fact, quite the opposite: To fully benefit from AI, it’s necessary to apply a human touch.
To explain how to do this, Zoetica Media founder Kami Huyse recently outlined the very best ways for marketing professionals and consultants to use AI to help them get noticed, stay noticed, and grow read more...
Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!
If you’re magnificent at getting your clients’ strategic content created and published, but repeatedly fail at making your own see the light of day, it's time to turn things around!
Prioritizing client needs is often necessary, but that doesn’t mean you should overlook the importance of promoting yourself and your business. Showcasing your unique skills and demonstrating your expertise boosts your credibility and also widens your reach. By building a strong reputation, you don’t just reassure existing clients that they’re in good hands, you also attract new clients who want the same valuable experience.
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Charge More for Your Services and Get Paid What You’re Worth
One of the most pressing questions consultants ask Zoetica Media founder Kami Huyse is how they can charge more for their services. Many fear that they’ll alienate existing customers or scare away prospective ones.
The answer, she explains in a recent livestream, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add read more...