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Zoetica is Propelled into the Stratosphere

April 16, 2025 by Traci Shannon Leave a Comment

head shot of Kami Watson Huyse


We at Zoetica are proud to congratulate our founder and CEO, Kami Watson Huyse, on being named in the Top 15 of the Propel 100. This is a list of "The Most Influential PR Tech Leaders in the World 2025". Celebrating PR Tech Innovators "PR and technology have never been more interconnected. From AI-powered media monitoring to automated journalist engagement, PR pros are embracing new tools to increase efficiency and effectiveness. The leaders featured in this year’s Propel 100 are not just adapting to change—they’re pioneering it. According to Propel these professionals are: -Leveraging PR tech to secure read more...

Filed Under: Awards, Featured, PowerWomen Tagged With: awards, Public Relations

Navigating Entrepreneurship with Authenticity and Purpose

March 30, 2025 by Andrea Weckerle Leave a Comment

Social media is a powerful tool for building genuine connections and driving sales. But how can you grow your brand and increase revenue without feeling pushy? At a recent Social Media Breakfast of Houston, business growth strategist Megan Billnoske joined Zoetica Media founder Kami Huyse to share insights on how to navigate entrepreneurship and create a a thriving, purpose-driven venture.

Megan is read more...

Filed Under: #SMBHOU Tagged With: Entrepreneurship, social media, Values

Data-Driven Insights to Capture Your Customers’ Loyalty

February 18, 2025 by Andrea Weckerle Leave a Comment

At a recent Social Media Breakfast of Houston, self-proclaimed digital anthropologist Sherry Thomas shared with Zoetica Media founder Kami Huyse her expert insights on how businesses can harness data to build stronger customer connections.

Sherry, founder of HXA Consulting, is a powerhouse in decoding online behavior for strategic decision-making. She understands that fully connecting with customers requires tapping into their emotions, read more...

Filed Under: #SMBHOU Tagged With: Data Analytics, Marketing Analytics

Instagram vs. TikTok,What Social Media Managers Need to Know

January 28, 2025 by Zoetica Media Leave a Comment

Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media managers, this shift raises critical questions: How do you adapt strategies, track trends, and leverage these changes to maximize impact? Strategic Implications for Social Media Managers To navigate the evolving landscape of Instagram and TikTok, social media managers should:

    1. Understand Platform Dynamics: Recognize that TikTok excels in fostering authentic, viral content, while Instagram offers robust read more...

Filed Under: Community Building, Featured Tagged With: social media, Social media for business

One Helping Hand Leads to a Ladder of Hands

December 3, 2024 by Traci Shannon

We all need a helping hand. Some days, it feels like we need several, but maybe it just takes the right hand. Our own Kami Watson Huyse knows this very well. As an undergraduate student at George Mason University, she faced a fearful reality. WIth only one semester left before graduation, she no longer had the financial resources to complete her schooling. “There were just a lot of really difficult semesters and that particular semester, I was short the money,” said Watson-Huyse. “I didn’t know what I was going to do, and back then there was no such thing as a GoFundMe, you read more...

Filed Under: Community Building, Featured Tagged With: hand up, mentorship, pay it forward, women supporting women

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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