The world is different. If that seems an epic understatement, you could be forgiven. You could also be forgiven if you never wanted to hear the words ”unprecedented,”, “extraordinary,” or “previously unheard of” again. Nonetheless, with the recent rise in the use of TikTok, home to Gen-Z America, by very grown-up businesses, any of the above-used terms could be apropos. To decipher the ins and outs of this unique platform, Social Media Breakfast Houston hosted J Franco who has translated her previous social media success into TikTok glory. Our founder, Kami Huyse, hit the obvious question first. Do we have to dance? Anyone who read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...
Starting a Social Media Campaign with a Single Facebook Post
When it comes to using social media, many professionals think that more is better and that spending hundreds of dollars on ads and marketing campaigns is the key to success. While this may sometimes be the case, oftentimes just a single Facebook post can jumpstart your business -- and it’ll be easy on your wallet as well. At the Houston's Social Media Breakfast, our CEO Kami Huyse sat down with Eric Edward Schell, founder, and photographer of Pride Portraits, to share some tips on how social media can fuel a powerful and impactful campaign. He created a Facebook event to take free read more...
Personal branding tips for professionals
Sometimes, just having a day job isn’t enough, especially when competition is tough and it’s hard to stand out in the job market. That’s why many people often turn to personal branding as a supplement - but how exactly can you handle two jobs at once? We have put together these personal branding tips for professionals to help you build your brand and make an impression at your job. Mila Clarke Buckley, who works as the Assistant Director of Digital Communications at Baker-Ripley and runs a blog known as the Hangry Woman, answered these questions and offered her tips and advice for growing a personal brand while maintaining your day read more...
How to Create Digital Content on Instagram that Pops
Have you ever wondered about how you could take your social media presence to the next level and make your business boom? Kami Huyse, the founder of Zoetica Media, sat down with social media consultant and content creator Mike Metzler, @Mtzler on Instagram, to discuss tactics for making your business stand out and grab viewers’ attention. Here are the top five tips Metzler addressed. 1. Make your posts engaging Metzler recommended that brands include interactive features on their read more...
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