Keenya Kelly knows the power of video. As the CEO of video marketing and consulting agency If You Create It, she’s helped entrepreneurs turn short-form content into big results. Her passion comes from her own experience. After growing an audience of 600,000+ and generating over $2 million with vertical video in just four years, she’s now on a mission to help others do the same.
During a recent Social Media read more...
Zoetica is Propelled into the Stratosphere
We at Zoetica are proud to congratulate our founder and CEO, Kami Watson Huyse, on being named in the Top 15 of the Propel 100. This is a list of "The Most Influential PR Tech Leaders in the World 2025".
Celebrating PR Tech Innovators
"PR and technology have never been more interconnected. From AI-powered media monitoring to automated journalist engagement, PR pros are embracing new tools to increase efficiency and effectiveness. The leaders featured in this year’s Propel 100 are not just adapting to change—they’re pioneering it.
According to Propel these professionals are:
-Leveraging PR tech to secure read more...
Navigating Entrepreneurship with Authenticity and Purpose
Social media is a powerful tool for building genuine connections and driving sales. But how can you grow your brand and increase revenue without feeling pushy? At a recent Social Media Breakfast of Houston, business growth strategist Megan Billnoske joined Zoetica Media founder Kami Huyse to share insights on how to navigate entrepreneurship and create a a thriving, purpose-driven venture.
Megan is read more...
Data-Driven Insights to Capture Your Customers’ Loyalty
At a recent Social Media Breakfast of Houston, self-proclaimed digital anthropologist Sherry Thomas shared with Zoetica Media founder Kami Huyse her expert insights on how businesses can harness data to build stronger customer connections.
Sherry, founder of HXA Consulting, is a powerhouse in decoding online behavior for strategic decision-making. She understands that fully connecting with customers requires tapping into their emotions, read more...
Instagram vs. TikTok,What Social Media Managers Need to Know
Instagram is turning up the heat in its battle with TikTok, offering bonuses, extending video lengths, and introducing new tools, all amidst TikTok's uncertain future in the U.S. For social media managers, this shift raises critical questions: How do you adapt strategies, track trends, and leverage these changes to maximize impact? Strategic Implications for Social Media Managers To navigate the evolving landscape of Instagram and TikTok, social media managers should:
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- Understand Platform Dynamics: Recognize that TikTok excels in fostering authentic, viral content, while Instagram offers robust read more...
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