Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps:
Keys to Building an Influencer Program for Your Brand When brands decide to work with influencers, the first thing that comes to mind is a celebrity or other public figure. But the truth is, working with smaller influencers can be equally, if not more, effective than working with larger ones. We talked with Nick Schaffer, founder of the digital marketing consultancy PDCA Social and author of The Age of Influence, about how to build a successful influencer program for your company. You can find the full video of our discussion here. Working with a smaller influencer in the read more...
Inside a One-Year Crisis Communication Response 4 Ways Your Business Can Meet The Challenges Of An Evolving Crisis You never know when you will find yourself on the front lines of a crisis. A year ago, the answer to that question might have seemed irrelevant. But this all changed a year ago when the COVID19 pandemic raged across the world and every business had to have a plan...and it needed to be finished yesterday! Every one of us found ourselves impacted in some way, professionally or personally. Communicating in a pandemic Kristal Howard, the national spokesperson for The Kroger Co. unexpectedly found herself read more...
The Clubhouse app, a new audio-only social media platform, is still in its invite-only Beta testing, but has been steadily climbing the most downloaded apps chart (#29 as of today). It is attracting leaders from tech, arts and entertainment, influencers, and more. Bonnie Frank, who has been on the app for the past year, gives insight about how this app can be used for your business. What is Clubhouse? Clubhouse is all the buzz right now. It is a new and innovative take on social media by providing their users with an audio-only communication read more...
Do you know that you should be using YouTube better and have no idea where to start? Or maybe you have a channel, but nobody really watches? YouTuber Roger Wakefield provides some tips and tricks to create a channel that will support your business and grow a community of subscribers. Where to start when creating a YouTube channel Anybody can start a YouTube channel. In fact, if you have a Gmail account you already can start uploading videos to YouTube now. What equipment should you use? No matter where you start, there is always room to grow. You don’t need fancy camera equipment and lighting right away. read more...
