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Building Your Social Media Platform With Authenticity and Heart

September 27, 2023 by Andrea Weckerle 1 Comment


Being a positive influencer goes beyond numbers. Rather than focusing obsessively on views, clicks, and other analytics, showing up authentically is based on a service mindset. Sharing your genuine self through social media gives you a platform to express yourself and connect with others on a deeper level. And in doing so, people get to know your talents, ideas, and accomplishments.

Especially for people who are uncomfortable with self-promotion, it’s a wonderful way to make yourself known without feeling like you’re bragging or humblebragging.

Someone who read more...

Filed Under: Community Building, Featured, Smart Social Secrets Tagged With: Smart Social Secrets, social media, YouTube

The Transformative Power of Tenacity for Business Success

July 9, 2023 by Andrea Weckerle 1 Comment

In today’s frequently volatile business environment, navigating through challenges and setbacks requires not just strategy and skill, but also embracing a winning mindset. Zoetica Media founder Kami Huyse recently appeared on Ingor van Rooi’s Wonder Women Wednesday show to share her suggestions for effectively dealing with obstacles and harnessing the power of tenacity to unlock your and your business’s full potential. Although she now runs a successful social media marketing read more...

Filed Under: Connect, PowerWomen, Smart Social Secrets Tagged With: Connect, Smart Social Secrets, social media, Social media for business, women, Women in business

Self-Publish a Book to Establish Expertise, Increase Visibility, and Build Your Network

June 14, 2023 by Andrea Weckerle 2 Comments

visibility

Have you ever dreamed of writing a book and adding “author” to your list of accomplishments? 📘 Or maybe you already have a book under your belt and are wondering whether self-publishing is the way to go for your next one?

Zoetica Media founder Kami Huyse and eCommerce business consultant Veronica Jeans have answers! Both have used self-publishing to establish their expertise, increase their visibility, and build powerful networks.

They read more...

Filed Under: #SMBHOU, Create Tagged With: Book, Create, SMBHOU, Social media for business

What Organizations and Marketers Need to Know About Web3 and the Metaverse

November 22, 2022 by Andrea Weckerle

Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice.  That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection  “I read more...

Filed Under: #SMBHOU, Community Building, Featured Tagged With: Houston, Metaverse, SMBHOU, social media, Social media for business, Web3

Using Chatbots to Turbocharge Your Customer Engagement

November 3, 2022 by Andrea Weckerle

J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast.  Now is the best time to use chatbots.  When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use read more...

Filed Under: #SMBHOU, Community Building, PowerWomen, SocIal Media Tactics Tagged With: Automation, SMBHOU, Social Media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Building Your Social Media Platform With Authenticity and Heart
  • Tap Into the Three Proven Strategies that Build Your Online Authority
  • Foundations of Success: Building a Strong Business with the Right Community
  • Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!
  • Charge More for Your Services and Get Paid What You’re Worth

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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