A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: read more...
Managing Global Crisis Communication Like A Pro
Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...
David and Goliath: How a Small Company Pivoted When Attacked By SELF Magazine
You know the feature. A stylish magazine takes a photo of someone and makes fun of their fashion choices? It’s totally mean girl, but it sells magazines and can be entertaining for even the most compassionate among us. But imagine it happening to a woman who is wearing a superhero costume with a tutu because she is in the middle of fighting brain cancer. This is what happened last month when SELF magazine editors started to notice the trend of women running with tutus in races. They reached out to Monika Allen, the runner on the right, and asked for a photo as they were writing about the trend. Not grasping that the magazine read more...
Reputation Management For C-Level Executives
It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their read more...
Ice, Ice Baby! Deconstructing a Viral Video Meme
Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up! If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way. They had this predictable popup message on the website (though many read more...
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