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How to Avoid Falling into the Social Media Misinformation Trap

July 22, 2022 by Andrea Weckerle


Social media has the potential to bring friends and families closer together, and help businesses create deeper connections with their customers. Yet it can also sow division and serve as a conduit of misinformation, intentionally agitated by bad actors creating dissension and discord.  At a recent Houston Social Media Breakfast and Impact HUB Houston livestream event, Zoetica Media founder Kami Huyse invited Karen Naumann, APR, PMP to talk about misinformation, read more...

Filed Under: #SMBHOU, Crisis Communication Tagged With: misinformation, Public Relations, SMBHOU, social media, Social media for business

Navigating the Changing Online Landscape for Communicators

November 20, 2015 by Kami Huyse

A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: read more...

Filed Under: Crisis Communication, Industry Trends

Managing Global Crisis Communication Like A Pro

November 17, 2015 by Kristi Reddell

Editor's Note: The terrorist attacks on Paris came one month after we held this event in Houston. We send out our condolences to the Consulate General of France in Houston Sujiro Seam, his staff and the people of France. We have included a few of the tweets that the consulate and Sujiro have made to address the tragedy in this article. Houston has the third-largest consular corps in the nation after New York and Los Angeles with 94 consulates. Social media is an important global crisis communication vehicle for consulates with both their own citizens as well as the citizens of the countries in which they serve. They are a read more...

Filed Under: #SMBHOU, Crisis Communication, Featured

David and Goliath: How a Small Company Pivoted When Attacked By SELF Magazine

April 3, 2014 by Kami Huyse

  You know the feature. A stylish magazine takes a photo of someone and makes fun of their fashion choices? It’s totally mean girl, but it sells magazines and can be entertaining for even the most compassionate among us. But imagine it happening to a woman who is wearing a superhero costume with a tutu because she is in the middle of fighting brain cancer. This is what happened last month when SELF magazine editors started to notice the trend of women running with tutus in races. They reached out to Monika Allen, the runner on the right, and asked for a photo as they were writing about the trend. Not grasping that the magazine read more...

Filed Under: Best Ranked Posts, Crisis Communication

Reputation Management For C-Level Executives

March 25, 2014 by Kami Huyse

It isn’t just organizations that need a strong online profile, but also the executives of those organizations. In January, PRNews asked me to write a column about how companies can manage their online reputation. But often when there is a crisis in a company or organization, it is an individual that takes the fall. And usually, that individual does not have a digital footprint that extends beyond their read more...

Filed Under: Best Ranked Posts, Crisis Communication, Influencer Outreach, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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