TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.
What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...
Practical AI Guidance for Communications Professionals
It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...
The Deepening Interplay Between AI and the Communications Profession
Understanding the nuanced and deepening interplay between artificial intelligence and the communications field has become a strategic necessity for practitioners and agencies. In a recent livestream, John Elsasser, Publications Director of Public Relations Society of America and host of the LinkedIn show Strategies & Tactics Live, spoke with Zoetica Media founder Kami Huyse about the continued importance of online community building and the dangers of sitting on the AI sidelines.
Online Community Building in the Early Days
Kami started read more...
How Every-Sized Business Can Tap Into the Power of Influencer Marketing
Journalists used to be one of the few conduits through which brands could gain market exposure. Today, thanks to the proliferation of social networks, brands have more options than ever, with influencer marketing among the most powerful.
John Pacini, Managing Director of Everyday Health Group's Mom Media division and co-creator of the Mom 2.0 Summit, recently read more...
Breaking the Niche Myth: Finding Success as a Generalist
multi • potential • ite
a person with many interests and creative pursuits
– Emilie Wapnick
The advice to "niche down" has been a mainstay for entrepreneurs and consultants seemingly forever. But it turns out that people who have experience in a lot of areas may find greater success in embracing and leveraging their full range of knowledge and skills.
Zoetica Media founder Kami Huyse explored this notion in a recent livestream, read more...
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