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About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow Kami on LinkedIn.

Simple Pivots Help Consultants Attract Clients and Close Deals

December 30, 2025 by Kami Huyse 233 Comments

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Filed Under: Featured

Simple Pivots That Help Consultants Attract Clients and Close Deals

December 21, 2025 by Kami Huyse 96 Comments

Why Simple Pivots Help Consultants Win More Clients If your consulting offers are not landing, it does not always mean your business is broken. Many consultants assume they need to scrap everything and start from scratch. The truth is, you usually do not need a complete overhaul. What you need is a simple pivot. In my own career, I have discovered that reinvention is not always the answer. Often, one small but strategic adjustment is enough to attract clients, close deals, and keep your business moving forward. My Pivoting Journey: How Small Shifts Helped Me Attract Clients and Grow My framework comes from a lifetime of pivots. read more...

Filed Under: Featured

Confessions of a Reluctant Self-Promoter (And Why Today I Embrace Careful Self-Disclosure) 

May 1, 2024 by Kami Huyse

I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had read more...

Filed Under: Community Building, Featured, Smart Social Secrets Tagged With: Connect, Mindset

Practical AI Guidance for Communications Professionals

February 20, 2024 by Kami Huyse

It’s hard to believe that it’s only been just a little over a year since OpenAI’s ChatGPT was released, taking the world by storm. Not to be outdone, this past February Google announced the launch of Bard (now known as Gemini). And in March, AI read more...

Filed Under: AI, Create, Featured Tagged With: AI, AI for business, Create, Smart Social Secrets, Social media for business

Behind the scenes of creating a Minimum Viable Product Launch 🧠

February 22, 2022 by Kami Huyse

social media

“A minimum viable product is powerful because you can start with just a concept of what you think people need and then tweak it as you go along to specifically meet users’ needs.” Last month, I launched my new Smart Social Mastery membership for PR and Marketing consultants to solve the problem that I had in my early career - namely, neglecting my own business marketing. The doors closed last week, and I have been deep in delivery mode, but I wanted to share what I learned with you before it fades away. I started talking about the project late last year and I put up read more...

Filed Under: Smart Social Secrets, Strategy Tagged With: social media, Social media for business, Strategy

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Simple Pivots Help Consultants Attract Clients and Close Deals
  • Simple Pivots That Help Consultants Attract Clients and Close Deals
  • Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
  • How Professionals Can Lead Through Outrage and Division
  • Why Short-Form Video Isn’t Optional Anymore

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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