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About Kami Huyse

Kami Watson Huyse, CEO of Zoetica, is passionate about great communication. Working in Public Relations since 1994, and blogging since 2005, she has seen trends come and go, but one thing has stayed the same – people are looking for ways to authentically connect. She loves to connect with readers, so leave a comment or follow @kamichat on Twitter and connect there.

Navigating the Changing Online Landscape for Communicators

November 20, 2015 by Kami Huyse 1 Comment

A few weeks ago I had the chance to sit down with Shel Holtz for his newly relaunched For Immediate Release podcast. I also was joined by friends Shonali Burke, President and CEO of Shonali Burke Consulting, Inc. and Dave Fleet, Senior Vice President at Edelman Digital. Subscribe: read more...

Filed Under: Crisis Communication, Industry Trends

15 Questions to Build a Social Media Strategy Action Plan

November 19, 2015 by Kami Huyse 3 Comments

[Tweet "Great strategy always puts people first and tactics last."] The key to a great public relations or marketing campaign is great planning. People first. Tactics Last. We tend to do this in reverse, we see a great tactic and we quickly try to see how we can shoehorn it into what we are already doing (best case) or just do it as a one off (worst case). But tactics aren’t strategies and on their own will rarely move you down the field purposefully. A social media strategy action plan that hits it through the read more...

Filed Under: Strategy

Social Media Measurement That Works

June 30, 2015 by Kami Huyse 6 Comments

    In order to effectively use social media it is important to know how you will measure it’s success. Today is Social Media Day and the power of social media only lies in how likely it is to make someone act on the connections they make, the ideas they hear or the opportunities they see. It helps to have clear objectives so you know when your social media is working. It also helps to narrow down what to measure. In some ways, the digital environment gives us too much to measure. We have boiled it down to a framework that outlines the 5 read more...

Filed Under: Featured, Measurement

Live Stream: Alternatives to Periscope and Meerkat

June 18, 2015 by Kami Huyse 5 Comments

  Live streaming isn’t new, but it’s time in mainstream adoption might have arrived. Periscope, which was bought by Twitter, is one of the live stream video apps that have popped up on the social media network scene this year. The other is Meerkat, which gained widespread awareness with early adopters at the South by Southwest Interactive festival in early March. Rumors have it that Meerkat read more...

Filed Under: Industry Trends, Social Networks Tagged With: Broadcasting, images, Live stream, LiveStream, Meerkat, Periscope, UStream, Video

Best Practices to Measure Social Media Now

January 12, 2015 by Kami Huyse 2 Comments

Social Media measurement and ROI is a topic that we can’t learn enough about. Here are the five articles we created for the industry trade magazine PRNews last year. What topics about social media measurement would you like us to tackle in the column this year? Please let us know in the comments and we will try to get it done. Happy Reading! Create a Balance Sheet for the C-Suite How can you think like a C-Suite executive to get value from your social media? In this read more...

Filed Under: Measurement

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Growing Your Business with YouTube
  • Do you REALLY need 10k followers?
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  • How to Generate Leads from Video
  • How to Use Social Media to Amplify Events

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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