“Brand voice is one of the most important things that you need to build as
an asset for your business.”
– Kami Huyse
All of us are accustomed to crafting public relations and marketing messages that resonate with our audiences, meticulously honing in on their needs, desires, and pain points. Yet, amidst the importance of defining customer avatars and curating content strategies, what’s often overlooked is creating our own professional brand voice.
We need to remember that our uniqueness doesn’t just lie in the services we offer, but also in how we articulate and express those offerings. The importance read more...
Content Creation Without the Burnout: Kami’s Proven 4-Step Plan
Creating content consistently is no small feat. It takes time, effort, and more than a bit of planning – especially if you’re a small business owner or consultant, or working full-time while trying to manage your own content on the side.
It’s easy to feel overwhelmed when thinking about how to juggle brainstorming ideas, crafting posts, and publishing them everywhere regularly. But with a clear plan in place, content creation doesn’t have to be hard.
When Zoetica Media founder Kami Huyse launched her business many years ago, one of the first things she did was start a PR blog to connect with others in the industry. Soon she read more...
How to Supercharge your Networking on LinkedIn and Other Platforms
If you're looking to take your LinkedIn networking to the next level but feel unsure where to begin, Zoetica Media founder Kami Huyse offers a proven way to supercharge your efforts.
These steps below are designed to help you build meaningful connections, expand your professional network, and enhance your online presence. But they’re not limited to LinkedIn – they can also be applied across other social media platforms, making them versatile tools for strengthening relationships and broadening your influence.
Step 1: Create a List of Champions
“This is the read more...
A 6000% Organic Growth in Facebook Followers in Just A Year
To the naysayers claiming Facebook is dead, Bart Graham, Sr.’s success proves them wrong. Bart is the Development Officer for the Commemorative Air Force (CAF) Tampa Bay Wing and grew its Facebook page from zero to over 6000 followers in a mere twelve months, all organically.
Bart, a member of Zoetica Media founder Kami Huyse’s Smart Social Mastery membership program, recently read more...
Confessions of a Reluctant Self-Promoter (And Why Today I Embrace Careful Self-Disclosure)
I hate talking about myself. I hate it. A lot. I hate self-promotion, I hate telling you how great I am and all of the cool things I've done. It's something that I've always struggled with personally. I even have a hard time writing a bio for my website or submitting one to event organizers who invite me to give a talk. The Notion of “Personal Branding” Started Getting Under My Skin Years Ago My dislike of self-promotion reached a climax in 2006. That’s when TIME magazine announced that “YOU” were the Person of the Year. I had read more...
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