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Standing Out in a Sea of Noise: Developing Your Unique Brand Voice

March 25, 2024 by Andrea Weckerle

“Brand voice is one of the most important things that you need to build as
an asset for your business.” 
– Kami Huyse
  All of us are accustomed to crafting public relations and marketing messages that resonate with our audiences, meticulously honing in on their needs, desires, and pain points. Yet, amidst the importance of defining customer avatars and curating content strategies, what’s often overlooked is creating our own professional brand voice. 

We need to remember that our uniqueness doesn’t just lie in the services we offer, but also in how we articulate and express those offerings. The importance read more...

Filed Under: Clarity, Featured, Smart Social Secrets Tagged With: Clarity, Smart Social Secrets

To TikTok or Not? What Brands Should Consider

March 12, 2024 by Andrea Weckerle

TikTok is the fastest-growing social media platform of all time. The video-sharing social media app owned by Chinese company ByteDance is available in over 150 countries and is expected to reach 1.8 billion users by the end of 2022. In the U.S. alone it’s been downloaded over 200 million times.

What makes TikTok additionally appealing to brands is its popularity with the coveted youth and young adult markets. It’s reported read more...

Filed Under: Connect, Featured, Smart Social Secrets, Social Networks Tagged With: Connect, connect. smartsocialsecrets, Smart Social Secrets, social media, Social media for business, TikTok

Master Decision-Making to Elevate Your Business’ Success 

March 6, 2024 by Andrea Weckerle

There’s no question that effective decision-making is a requirement for success. But navigating the intricate web of choices requires a keen understanding of the whys that serve as their foundation. And these whys are based on values.

In a recent livestream, Zoetica Media founder Kami Huyse talked about how you can align decisions with your core values, and in the process conduct a nuanced risk-benefit analysis that resonates with your desired results. Based upon the book read more...

Filed Under: Clarity, Featured, Smart Social Secrets Tagged With: Clarity, Smart Social Secrets, Values

Decoding LinkedIn’s New Algorithm

March 5, 2024 by Andrea Weckerle

Over a billion people globally in 200 countries are on the professional networking site LinkedIn, with 65 million people using it to search for jobs each week, making it the biggest social platform for professionals.

Given its importance in the business world, consultants and communications professionals need to apply best practices to maximize LinkedIn’s full power. Knowing what works today versus just a few years ago is vital.

In a recent livestream, read more...

Filed Under: Connect, Featured, Smart Social Secrets Tagged With: Connnect, Smart Social Secrets

How to Build an Evergreen Lead Generation and Marketing Asset Without Breaking a Sweat 

October 11, 2023 by Andrea Weckerle

If you’ve ever wondered how the experts create evergreen assets, this post gives you a behind-the-scenes look at how Zoetica founder Kami Huyse applied what she teaches others to her own work. More specifically, it explains how Kami used the approach outlined below to build her most recent evergreen marketing asset, the Pathway to Mastery system, which she shared over a seven-week period and then bundled together as a free asset.  If you’re a consultant, solopreneur, or small agency owner, use it to market your products or services and read more...

Filed Under: Featured, Instant Authority, Smart Social Secrets Tagged With: instant authority, Smart Social Mastery, Smart Social Secrets, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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