There’s no question that effective decision-making is a requirement for success. But navigating the intricate web of choices requires a keen understanding of the whys that serve as their foundation. And these whys are based on values.
In a recent livestream, Zoetica Media founder Kami Huyse talked about how you can align decisions with your core values, and in the process conduct a nuanced risk-benefit analysis that resonates with your desired results. Based upon the book read more...
Decoding LinkedIn’s New Algorithm
Over a billion people globally in 200 countries are on the professional networking site LinkedIn, with 65 million people using it to search for jobs each week, making it the biggest social platform for professionals.
Given its importance in the business world, consultants and communications professionals need to apply best practices to maximize LinkedIn’s full power. Knowing what works today versus just a few years ago is vital.
In a recent livestream, read more...
How to Build an Evergreen Lead Generation and Marketing Asset Without Breaking a Sweat
If you’ve ever wondered how the experts create evergreen assets, this post gives you a behind-the-scenes look at how Zoetica founder Kami Huyse applied what she teaches others to her own work. More specifically, it explains how Kami used the approach outlined below to build her most recent evergreen marketing asset, the Pathway to Mastery system, which she shared over a seven-week period and then bundled together as a free asset. If you’re a consultant, solopreneur, or small agency owner, use it to market your products or services and read more...
Building Your Social Media Platform With Authenticity and Heart
Being a positive influencer goes beyond numbers. Rather than focusing obsessively on views, clicks, and other analytics, showing up authentically is based on a service mindset. Sharing your genuine self through social media gives you a platform to express yourself and connect with others on a deeper level. And in doing so, people get to know your talents, ideas, and accomplishments.
Especially for people who are uncomfortable with self-promotion, it’s a wonderful way to make yourself known without feeling like you’re bragging or humblebragging.
Someone who read more...
Failing To Get Your Social Media Content Done? Top Solutions to Address This Issue!
If you’re magnificent at getting your clients’ strategic content created and published, but repeatedly fail at making your own see the light of day, it's time to turn things around!
Prioritizing client needs is often necessary, but that doesn’t mean you should overlook the importance of promoting yourself and your business. Showcasing your unique skills and demonstrating your expertise boosts your credibility and also widens your reach. By building a strong reputation, you don’t just reassure existing clients that they’re in good hands, you also attract new clients who want the same valuable experience.
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