If you’re a consultant, coach, or small business owner, getting new clients or customers in the door is as important as keeping the ones you already have. Existing ones provide ongoing revenue, while getting new ones is vital for growth.
New customer acquisition ideas run the gamut from email marketing, social media advertising, and influencer partnerships, to collaborations and more. One of the best ways is through referrals from happy clients, partners, or fellow professionals.
But what if read more...
These Marketing Mistakes Could Cost You $1000s
“Learn from the mistakes of others. You can't live long enough to make them all yourself.”
– Eleanor Roosevelt
Being in business means you’ll inevitably make some mistakes. But certain mistakes are harder to swallow than others, like the ones Zoetica Media founder Kami Huyse warns about in her recent Smart Social Mastery Tips livestream. She wishes someone had advised her what to look out for years ago when she was starting out.
Do-It-Yourself to the Extreme Is a Mistake
Being willing to roll up your sleeves is a necessary trait for consultants and read more...
Future-Proof Your Social Media Strategy With These 6 Steps
A few years ago Zoetica Media founder Kami Huyse was asked how she manages to show up all over social media to promote her own brand while at the same time serving clients at her agency. What they really wanted to know was, "did she ever sleep?"
It was an excellent question, leading Kami to sit down with a bunch of sticky notes to map out the pathway she’d taken, identifying several key steps. 📝
This sticky path eventually formed the basis of the free Pathway to Social Media Mastery she shares with PR and marketing professionals and clients.
Demonstrating how to stand out read more...
The 5-Step Process to Attract High-Quality Leads
Customers in general don’t like hard sales tactics. In fact, most of them loath such an approach. Even the success you may have in a few rare cases doesn’t outweigh alienating the majority of your prospects.
A better approach is to focus on building trust and rapport so your prospects feel they’re making their own buying decisions, not being forced. You want to persuade them, not make them feel they’re being pressured.
Below, Zoetica founder Kami Huyse outlines the 5 steps you should take to attract the right customers for your business.
1. Define your target audience.
It all starts with defining your audience. You read more...
How to Overcome Your Fear of Self-Promotion
We put in hour after hour to ensure our business provides top-level service for our clients. But when it comes to promoting ourselves and our work, some of us have a mental block. We come up with all sorts of creative reasons for why promotion simply isn’t right for us. The fact is, though, that we can build influence by self promotion – and are thus able to better achieve our goal of growing our business and helping even more people. So what’s behind the “promotion shy” stance so many take? Often it’s discomfort and fear. Concerns range from thinking we’re not polished enough to present on social media and being afraid of someone read more...
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