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Google Analytics is Dead as We Know It: Meet Universal Analytics

June 6, 2014 by Kami Huyse

  Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the read more...

Filed Under: Best Ranked Posts, How To, Industry Trends, Measurement

5 Things to Jump Start a Kickstarter Campaign

April 23, 2014 by Ellen Evans

Vegetarian fast food concept turns to Kickstarter to crowdfund

The team at Green San Antonio Editors Note: I have had the pleasure of knowing Ellen Evans and her family for over 10 years. We met when we both served on the board of the Public Relations Society of America in San Antonio. She is a gifted communicator and has creatively taken on a Kickstarter campaign to fund a new vegetarian drive-thru concept restaurant in San Antonio. Here are some great tips based on her real-life experience. Earth Burger reached its fundraising goal of $40K with 302 read more...

Filed Under: Best Ranked Posts, Guest Post, How To, Nonprofit and Cause Marketing Tagged With: Crowdfunding, Fast Food, Food, Fundraising, Kickstarter, Restaurant, Start Up, Vegetarian

More Changes for Facebook Admins: Text Updates Won’t Work as Well Anymore

January 22, 2014 by Kami Huyse

Facebook has two goals:

  • To make more money from companies and organizations who maintain Facebook Pages by selling advertising
  • To drive more use of the platform by those who use it in order to do more of #1
What if testing concluded that you could accomplish both of these goals with one change? That is exactly what Facebook announced it would do today when it said that it would boost text status updates for regular users while degrading the same type of updates from brand and user read more...

Filed Under: How To, Social Networks Tagged With: Facebook

How to Moderate a Panel and Energize an Audience

September 14, 2011 by Kami Huyse

Photo by Ed Schipul from the IS Conference in Houston, Texas, 2010, moderated by Maggie McDonald Maybe you have a panel up for consideration at one of the many conferences out there, maybe someone just asked you to lead a panel, or maybe you are just interested in how people could be crazy enough to take on the job of moderator. Whatever the reason, you are looking for information, and answers about the art and tricks of read more...

Filed Under: Conferences and Events, How To Tagged With: Moderator, Panel, Speaking

Google Update: How to Find Old Conversations from Twitter

July 7, 2010 by Kami Huyse

Someone pinged me today asking about how to find an old hashtag conversation on Twitter. Awhile back I would have had to say they were out of luck. But thanks to a deal with Google that was penned earlier this year, older tweets can be found. I found it wasn’t really all that intuitive to use the new Updates Search feature but it does provide hope for the data miner and procrastinator alike.   According to Google, they have Tweets back to February 11, 2010, and this simple search for my Twitter name shows read more...

Filed Under: How To, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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