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When You Should You Use IGTV vs. Regular Stories – Keeping Up With Kamichat (Ep 101)

July 10, 2018 by Zoetica Media

This week we launched a new channel on the very new IGTV, which is Instagram's new platform aimed at becoming television for the next generation. The channel is called Keeping Up With Kamichat and will come out each Sunday at 4:30 pm. The channel is for communicators and entrepreneurs to help them build their online tribe and keep up-to-date on the emerging trends that you need to know to keep on top of online business in social media. It will cover everything that you need to know to keep up with changes and features in social media platforms like Instagram, Twitter, LinkedIn, and read more...

Filed Under: Featured, Industry Trends, Instagram, KUWP, Speaking Tagged With: IGTV, Instagram, social media

Social Media Measurement Twitter Chat Focuses on Philanthropic Outcomes

April 17, 2013 by Kami Huyse

  The Robert Wood Johnson Foundation (RWJF) is hosting a convening of leaders from 11 foundations, as well as experts in evaluation, social media, and communications to develop measures for evaluating the impact of social media on the outcomes that are most important to foundations. These outcomes go beyond how many followers or friends an organization amasses and go to more important social media measurement like the impact on organizational mission read more...

Filed Under: Conferences and Events, Measurement

Commonsense Social Media Measurement as a Diagnostic Tool

February 7, 2012 by Kami Huyse

I am willing to bet that a very small fraction of online outreach has a measurement component baked in. I think there are a lot of people moving in that direction, but even if they do measure, it is usually something fairly meaningless to business objectives, like fan follows and web traffic. Or on the other side, they over measure and it leads to paralysis.
Both of these kinds of measurement aren’t helpful. What is helpful is measurement that acts as a decision-making tool. A good measurement program can help to:
•Diagnose: Adjust communications, get better
•Prioritize: Build into planning, make decisions
•Evaluate: read more...

Filed Under: Measurement, SocIal Media Tactics, Speaking

How to Moderate a Panel and Energize an Audience

September 14, 2011 by Kami Huyse

Photo by Ed Schipul from the IS Conference in Houston, Texas, 2010, moderated by Maggie McDonald Maybe you have a panel up for consideration at one of the many conferences out there, maybe someone just asked you to lead a panel, or maybe you are just interested in how people could be crazy enough to take on the job of moderator. Whatever the reason, you are looking for information, and answers about the art and tricks of read more...

Filed Under: Conferences and Events, How To Tagged With: Moderator, Panel, Speaking

Measure This! Social Media Measurement Should Be a Part of Overall Communications Measurement

February 24, 2011 by Kami Huyse

Over the past year one of the most persistent questions asked by clients and in the online space is:   “How do I measure social media?”   Several people like Katie Paine and Olivier Blanchard, whom I respect have books coming out on the subject soon. IN fact, Katie Paine’s is available today and Olivier’s is read more...

Filed Under: Industry Trends, Measurement, Speaking

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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