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When a Good Thing Comes Together: Helping Neighbors in the Gulf of Mexico

August 26, 2010 by Kami Huyse

  In June, one of my business partners from Zoetica and also a dear friend, Geoff Livingston, went on a fact finding mission as a citizen journalist to the Gulf of Mexico to see how the oil spill there had affected the community. He was deeply moved by the experience, as you can read here in his post upon his return. He went with Citizen Effect, and they documented the trip on its read more...

Filed Under: Conferences and Events, Nonprofit and Cause Marketing

A Social Media Conference Worth Its Salt, Plus Discounts

March 31, 2010 by Kami Huyse

  Cobalt salt shaker by Dasieedeb     The NewComm Forum, being held this year on April 20-23, 2010, in San Mateo, Calif., is quite simply the best social media conference I have attended out there for those that want to get in-depth knowledge and discussion around the issues of social media. It partners with the Society for communications Research to bring some of the top minds in social media together to learn from each read more...

Filed Under: Conferences and Events, Industry Trends

Perspectives: Conference Etiquette for Social Media Celebs (and the Rest of Us)

March 24, 2010 by Kami Huyse

  Editors Note: One of the things I loved about attending SxSW Interactive (and really a myriad of other tech, social media and communication conferences I attend), is meeting new people whom I would have never have met otherwise, like Laura read more...

Filed Under: Conferences and Events, Guest Post, Industry Trends

The 5 Ws of Social Media Strategy

September 17, 2009 by Kami Huyse

One of the things that I find really difficult to overcome with clients is the tendency to focus in on tools. Some of the questions I often get:

  • Do you think we should have a Facebook page?
  • Can you walk us through some best practices for YouTube, Twitter, Ning, etc.?
  • Whatever happened to MySpace, will that happen to the hot tools of the moment?
Not that these questions aren't good ones but they miss the point. I recommend starting with these questions instead: The 5 Ws of Social Media Strategy read more...

Filed Under: Speaking, Strategy, Zoetica Talks DNA Tagged With: social media

Shel Israel is Coming to Houston on Twitterville Tour and to a City Near You?

August 19, 2009 by Kami Huyse

    I am very excited to announce that Shel Israel will be coming to Houston October 20-21, 2009, as part of his book launch tour for Twitterville that will start this weekend in San Francisco with his Twitterville Bash (TBash) read more...

Filed Under: Conferences and Events, Social Networks Tagged With: social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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