A few years ago Zoetica Media founder Kami Huyse was asked how she manages to show up all over social media to promote her own brand while at the same time serving clients at her agency. What they really wanted to know was, "did she ever sleep?"
It was an excellent question, leading Kami to sit down with a bunch of sticky notes to map out the pathway she’d taken, identifying several key steps. 📝
This sticky path eventually formed the basis of the free Pathway to Social Media Mastery she shares with PR and marketing professionals and clients.
Demonstrating how to stand out read more...
How to Survive Major Changes in Social Media
You’ve probably noticed that there have been a lot of changes on social media platforms of late.
LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes.
If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...
What Social Media Algorithms Really Care About and Why It Matters
Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...
Valuable Insights and How-Tos for Your Business from Social Media Day 2022
Social Media Breakfast of Houston featured an amazing lineup of speakers for Social Media Day 2022 who dropped insight after insight about how to use social media to support and grow every kind of business. Check out the summaries below for a brief taste, then watch the full video replays!Â
Case Study: Building a Social Media Brand with the Dumpling Dudez
Launched in April 2019, Dumpling Dudez has amassed a loyal following not just because of the deliciousness of its dumplings (homemade read more...
The Reason Clients Will Pick YOU Over Your Competition
Being skilled isn’t enough these days, it’s merely the starting point. Rather, you have to stand out from all the other professionals in your field to convince your prospective clients that you are the one who can serve them the best. To do that, follow these three steps: Your superpower is the process you bring to the marketplace and use to help your clients achieve their goals. 🔥 – Kami Huyse Everyone has a process, even if they haven’t yet formalized it. Think about it this way: Your process is the sum of all parts for how you get your clients from where they are read more...
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