When a person participates in social media something happens. You can call it drinking the Kool Aid, or the echo chamber effect. Whatever you call it, something shifts in the perception of those that participate. If you also happen to make your career in public relations, marketing or a number of other related disciplines, you also start to clearly see the value of this two-way communication model. You start to see how it could help you with your work or clients. Trouble is that those that don't participate, and frankly have no interest in doing read more...
PR Brainstorm: Akami’s Give-it-Away Strategy
When we brainstorm ideas to pitch to the media with clients, one of the obvious things that comes up is, "What data or information do you have that no one else does." Akami, which is a company that has thousands of specially-equipped servers, handles 20% of the world's Internet traffic, making it somewhat unique. According to Lost Remote, the company has launched a new section of their site that tracks real-time read more...
If the Shoe Fits…Social Media in Seven Boxes
. I have been talking to a lot of college and graduate students lately. First, to a graduate class at the University of the Incarnate Word in San Antonio this past Monday and then yesterday to Kelli Matthews class at University of Oregon.
One of the things I emphasize when I do one of these overviews is that Social Media encompasses a broad variety of things. In fact, there are so many types of platforms read more...
Online Tools: The Stepsister and the Glass Slipper
Glass Slipper Originally uploaded by parkerPhoto. I love online communication tools. I Flickr, Twitter, YouTube, blog, MySpace and Facebook with the best of them. I even have a Second read more...
What I Learned About PR at McDonalds
McFood Originally uploaded by BILLBINNS. I’d be willing to bet that almost everyone in America has visited McDonald's at least once in their lives. And I bet that, with some small exceptions, that you had a similar experience wherever you went. McDonald's was the first job I ever had. I started working there in Englewood, Colo., when I was 15 (just before my 16th birthday) until I was almost 18. In my three years there, I learned a read more...
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