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Who Owns the Social Media Play: Marketing, PR or Advertising?

August 12, 2009 by Kami Huyse

  Let me start by saying that each of the communication disciplines of marketing, public relations and advertising have strengths and weaknesses. One is not necessarily better than the other, they just have their inherent place.  

  • MARKETING is great at putting together communication that gets results
  • PUBLIC RELATIONS is great at building and maintaining relationships, as well as creating informational content
  • ADVERTISING is great at creating compelling and entertaining content that could go viral
Valeria Maltoni has a great post read more...

Filed Under: Industry Trends Tagged With: Advertising, marketing, PR, social media

Seven Principles of Public Relations: But First Develop a Spine

July 7, 2006 by Kami Huyse

Seven Principles of Public Relations: But First Develop a Spine

Have Spine, Will Travel Originally uploaded by landruc. I was looking for a quote from Arthur W. Page for an awards program speech I was preparing. Page was a pioneer in corporate public relations who served as the first vice president PR at AT&T. I wanted a quote from him because his philosophy embodies my overall feelings of what excellence in public relations should entail. Page practiced seven principles of public relations:

  1. Tell the read more...

Filed Under: Best Ranked Posts, Featured, Zoetica Talks DNA Tagged With: Corporate Communication, Ethics, Houston, PR, Principles, Public Relations, San Antonio, Texas

What I Learned About PR at McDonalds

March 1, 2006 by Kami Huyse

McFood Originally uploaded by BILLBINNS. I’d be willing to bet that almost everyone in America has visited McDonald's at least once in their lives. And I bet that, with some small exceptions, that you had a similar experience wherever you went. McDonald's was the first job I ever had. I started working there in Englewood, Colo., when I was 15 (just before my 16th birthday) until I was almost 18. In my three years there, I learned a read more...

Filed Under: Featured, Personal, Strategy Tagged With: Lessons Learned, McDonalds, Open for Conversation, PR, PR Planning, Public Relations

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Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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