Sound. It is one of the most elemental human experiences. But for whatever reason, sound has not taken off as a huge part of social media. In fact, sound, and specifically music, can be somewhat of an annoyance. Who hasn't clicked into a website while at work, or while the children are sleeping, and music start blasting from the page automatically? Sound has the ability to delight and inform. Even better, it can be utilized read more...
Context is the New Frontier for PR, Marketing and Communication
Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...
Pat Bowland’s 7 Tips for Living Your Life Well
Credit: Post_It originally posted on Reddit by GlitterintheAir I belong to a secret society or two, do you? One of these secret societies, Love Drop, shared a really powerful message from the grave. It was a Post-It Note that a man, named Pat Bowland, kept in his cubicle at work to remind him of what was important as he fought brain cancer, which ultimately claimed his life. Not surprisingly, the note went viral after his read more...
Unintentional Truth in Advertising
At a shop in Ieper, Belgium, this week. Wish all marketers were as honest. Posted via email from kamichat's life shots and thoughts read more...
The Six Degrees of Separation and of Actor Kevin Bacon Reimagined
The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth. In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances. That was (obviously) well before the Internet and the connected social web we all now know. In 1990, author-editor read more...
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