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Don’t Worry: How to Solve Any Problem

June 3, 2009 by Kami Huyse

    If you can solve your problem, then what is the need of worrying? If you cannot solve it, then what is the use of worrying? - Shantideva  One of the things I have learned in life is that worry never solves a problem and only serves to keep you up at night. While I KNOW this, I often have to remind myself. Just last night I woke up around 3 a.m. and read more...

Filed Under: Personal Tagged With: Quotes

Attitude Adjustment

May 22, 2009 by Kami Huyse

  Life is 10% what happens to you and 90% how you deal with it.

-Charles Swindoll   Credits: Image provided by Shutterstock, a royalty-free stock photo service Quote via via @EstherSteinfeld read more...

Filed Under: Personal

How to Become a Superstar: Give Your Knowledge Away

January 14, 2009 by Kami Huyse

  I have always disliked the phrase “self made man” because in my experience I have never met one. Ever. We have this vision of a Galt-esque intellectual warrior who single handedly drives to success. And while this archetype may exist, they don’t achieve this success without innumerable amounts of assistance from people. - Ed Schipul If we are completely honest with ourselves we will readily admit that we need others to succeed. Success is a funny read more...

Filed Under: Personal, SocIal Media Tactics Tagged With: Mentoring

Case Study: Cause Marketing for Darfur, the Viral Spread of a Call to Action

December 5, 2008 by Kami Huyse

  The practice of public relations can be a powerful force, but it is not used for the general good as often as it should.  Certainly, we have the practice of Corporate Social Responsibility and a myriad of non-profits that use public relations to advance their worthy causes, but how often do we make a real difference with our daily work. Blogs like those of Beth Kanter and the Cone agency's Do You Stand for Something? are on the forefront of cause marketing and public relations for the good. But generally this kind of PR is less "sexy" and read more...

Filed Under: Nonprofit and Cause Marketing, Personal, SocIal Media Tactics

The Doldrums: Finding Inspiration in an Overcrowded Information Society

November 17, 2008 by Kami Huyse

  It happens to everyone. One moment you are sailing along, at the top of your game, and you hit the doldrums. The doldrums is not just a colloquial saying, it is also a place located between 5° north and 5° south of the equator. It is also known as the Intertropical Convergence Zone or ITCZ. It is a place that sailors dread because they read more...

Filed Under: Personal, SocIal Media Tactics

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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