In Trend #4: Why businesses without physical products should still offer virtual shopping, the 5th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse talks about the growing virtual shopping marketplace, the platform opportunities it opens to your business, and the easy first step you can take to make it part of your sales and marketing plan. 1. The Market “The market is growing for read more...
What Social Media Algorithms Really Care About and Why It Matters
Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...
The Evolution of Social Media Over a Decade (2010-2020)
A lot can happen in 10 years. We interviewed social media professionals (and those who use social media regularly in their jobs) about how social media has changed over the past decade. We gathered our intel from people who have been attending the Houston Social Media Breakfast for all or a part of the past 10 years. In May of 2009, SMBHOU was officially launched by the founder of Zoetica Media, Kami Huyse, and Jennifer Texada, who now lives in California. Over read more...
When You Should You Use IGTV vs. Regular Stories – Keeping Up With Kamichat (Ep 101)
This week we launched a new channel on the very new IGTV, which is Instagram's new platform aimed at becoming television for the next generation. The channel is called Keeping Up With Kamichat and will come out each Sunday at 4:30 pm. The channel is for communicators and entrepreneurs to help them build their online tribe and keep up-to-date on the emerging trends that you need to know to keep on top of online business in social media. It will cover everything that you need to know to keep up with changes and features in social media platforms like Instagram, Twitter, LinkedIn, and read more...
How Social Media is Reshaping Journalism
We invited Joey Guerra, Music Critic and Pop Culture Writer, Houston Chronicle; Scylla Lopez, Social Media Producer, KTRK-TV; and, Natalie Harms, Associate Editor Houston Business Journal, and blogger at "It's Not Hou It's Me" to share with us how social media has changed journalism. https://twitter.com/chevd80/status/928996163214290944 Social Media Helps Keep Journalists On read more...
- 1
- 2
- 3
- …
- 24
- Next Page »