We developed this presentation for bloggers at AdventureCon, SeaWorld San Antonio's annual conference for Texas bloggers and its Wildside Ambassadors that we help organize, earlier this summer. At Zoetica we do a lot of brand ambassador programs for large brands and nonprofit organizations. One of the things we look for in a brand ambassador or partner is a win-win proposition. Both the blogger and the brand should get something out of the interaction. Today, I read more...
Machines are Doing More for Us Than Ever: But When is it Too Much?
It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work. It’s human nature. As you know, that utopian world of non-working people and hard working machines hasn’t come to pass, but it read more...
Unraveling the Mystery of Edgerank on Facebook
via Wildfire’s Edgerank and Your Brand Just as PageRank was used by Google to help people find the most relevant search, Facebook developed Edgerank to read more...
Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?
Photo Credit: TechCrunch on Flickr On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...
Advisory: Google+ Begins Booting Brands
Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...
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