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7 Ways For Bloggers to Attract Brands

September 20, 2013 by Kami Huyse 4 Comments

  We developed this presentation for bloggers at AdventureCon, SeaWorld San Antonio's annual conference for Texas bloggers and its Wildside Ambassadors that we help organize, earlier this summer. At Zoetica we do a lot of brand ambassador programs for large brands and nonprofit organizations. One of the things we look for in a brand ambassador or partner is a win-win proposition. Both the blogger and the brand should get something out of the interaction. Today, I read more...

Filed Under: Industry Trends, Influencer Outreach

Machines are Doing More for Us Than Ever: But When is it Too Much?

April 30, 2012 by Kami Huyse

    It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work.   It’s human nature.   As you know, that utopian world of non-working people and hard working machines hasn’t come to pass, but it read more...

Filed Under: Industry Trends, Zoetica Talks DNA Tagged With: social media, Sociology

Unraveling the Mystery of Edgerank on Facebook

February 29, 2012 by Kami Huyse

  via Wildfire’s Edgerank and Your Brand   Just as PageRank was used by Google to help people find the most relevant search, Facebook developed Edgerank to read more...

Filed Under: Industry Trends, Social Networks, Strategy Tagged With: Facebook

Study: A Month Later, Is TechCrunch Less Relevant without Michael Arrington?

October 13, 2011 by Kami Huyse

Photo Credit: TechCrunch on Flickr     On the week that Searchmetrics launched its social media search database, Searchmetrics essentials, the popular technology blog TechCrunch was undergoing some read more...

Filed Under: Cool Tools, Crisis Communication, Industry Trends, SocIal Media Tactics

Advisory: Google+ Begins Booting Brands

July 21, 2011 by Zoetica Media

Image by Sean MacEntee by Danny Brown and Geoff Livingston Much has been said about marketing on Google+. Both of us have been intentionally conservative about marketing on the new network due to a statement from Google+ specifically asking businesses and brands to wait until it formalized its business read more...

Filed Under: Industry Trends, Social Networks Tagged With: Google+, social media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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Digital PR & Social Media Guidebook – Contributing Author

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Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

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