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Google Analytics is Dead as We Know It: Meet Universal Analytics

June 6, 2014 by Kami Huyse

  Google Analytics is a mainstay for most websites and blogs. Google has slowly been transferring all of these accounts to its new property called Universal Analytics. Universal Analytics started out as a beta product for Google in October 2012. In March of last year it was opened to all users of Google Analytics. More recently, they have entered the phase where they will force all accounts to convert to the new standard. This new platform was developed to better track the devices and digital touch points that have become so common. According to a post on the read more...

Filed Under: Best Ranked Posts, How To, Industry Trends, Measurement

The Language and History of #Hashtags

March 6, 2014 by Kami Huyse

I was lucky enough to be a very early adopter of Twitter, though in the early days we weren’t particularly brilliant in our communication. Behold, my first tweet – I know, underwhelming. On my way to pick up Kyler, don't want to be late on the first day back from the holiday. Wondering if this is how twitter works? — Kami Huyse (@kamichat) January 2, 2007 We DID learn how to use Twitter to connect fairly quickly, but we found it lacking read more...

Filed Under: Industry Trends, SocIal Media Tactics

7 Ways For Bloggers to Attract Brands

September 20, 2013 by Kami Huyse 5 Comments

  We developed this presentation for bloggers at AdventureCon, SeaWorld San Antonio's annual conference for Texas bloggers and its Wildside Ambassadors that we help organize, earlier this summer. At Zoetica we do a lot of brand ambassador programs for large brands and nonprofit organizations. One of the things we look for in a brand ambassador or partner is a win-win proposition. Both the blogger and the brand should get something out of the interaction. Today, I read more...

Filed Under: Industry Trends, Influencer Outreach

Machines are Doing More for Us Than Ever: But When is it Too Much?

April 30, 2012 by Kami Huyse

    It is natural a to want to do more with less. Over the past few centuries we have relied more on machines to do a lot of our work for us. It was once thought that computers would help us do all of our work and we would sit by at our leisure and enjoy life. We are enterprising creatures, looking to get the most value out of the least amount of work.   It’s human nature.   As you know, that utopian world of non-working people and hard working machines hasn’t come to pass, but it read more...

Filed Under: Industry Trends, Zoetica Talks DNA Tagged With: social media, Sociology

Unraveling the Mystery of Edgerank on Facebook

February 29, 2012 by Kami Huyse

  via Wildfire’s Edgerank and Your Brand   Just as PageRank was used by Google to help people find the most relevant search, Facebook developed Edgerank to read more...

Filed Under: Industry Trends, Social Networks, Strategy Tagged With: Facebook

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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