Resources Developed by Zoetica:
- The Network for Good/Zoetica White Paper, Cause Marketing with Social Media
- Corporate Altruisim: The Blurring of the Lines Between Cause Marketing and CSR
- Effectiveness of Celebrity Spokespeople in Social Fundraisers (post with more info)
- A Commonsense Framework for Measuring Social Media, by Kami Huyse
We have written a few case studies you can look through to get a sense of how we approach a strategic plan and implement a solution.