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Which Social Media Platforms to Use for Business in 2023

March 14, 2023 by Andrea Weckerle 2 Comments

In the third segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shares her thoughts on which social media platforms are best for you and your clients.

In Trend #2: Niche Social Media Platforms Multiply, she explains why being selective is better than trying to be active on all platforms and risk spreading yourself too thin. She also reviews some of the new platforms out there, offering read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Facebook, Instagram, LinkedIn, Snapchat, Social media for business, Twitter

Creative Professionals, Get Ready for the Artificial Intelligence Takeover

February 12, 2023 by Andrea Weckerle 1 Comment

social media, social media trends

In this six-part series’ overview, Zoetica Media founder Kami Huyse provided a big picture introduction to the 5 top social media trends that will shape the industry.

In this post, we’re going to dive deeper into Trend #1: Artificial Intelligence. Kami examines the tools driving it and shares ideas for how creative professionals can use the new technology to assist them in their work.

AI should enhance work, not complicate things. “What I’m finding is that read more...

Filed Under: Cool Tools, Featured, Productivity, Smart Social Secrets Tagged With: Smart Social Secrets, Social Media

The 5 Social Media Trends That Will Shape the Industry in 2023

February 1, 2023 by Andrea Weckerle 2 Comments

social media, social media trends

Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry. To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year. 1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality Kami discussed each trend in read more...

Filed Under: SocIal Media Tactics, Social Networks Tagged With: social media, Social media for business

The 5-Part Visibility Plan That Will Help Promote and Grow Your Business

January 25, 2023 by Andrea Weckerle Leave a Comment

“You cannot escape the responsibility of tomorrow by evading it today.” ― Abraham Lincoln  If you’re anything like Zoetica Media founder Kami Huyse, you’re not always in the mood to be visible, even when you know it’s necessary for your business. It happens to all of us at some time or another!

That’s why Kami developed a 5-part sustainable Visibility Plan that overcomes any hesitancy and procrastination you might be feeling and ensures you show up on a regular basis so you can continue to promote and grow your business.

1. Adjust your mindset
2. Employ a structure
3. read more...

Filed Under: Smart Social Secrets Tagged With: Smart Social Secrets

Are You Ready for AI in Creative Work?

December 22, 2022 by Andrea Weckerle 1 Comment

If you work in communications and other creative professions, you’ve likely been hearing many variations of the warning, “artificial intelligence is coming for your job!”  While headlines like “Your Creativity Won’t Save Your Job from AI” and “The AI Content Flood” are intended to get people’s attention, there’s no question that AI is rapidly changing the playing field. Harvard Business Review read more...

Filed Under: Cool Tools, Featured, Smart Social Secrets Tagged With: AI, AI for business, Smart Social Secrets

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

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Named as one of AGBeat's top 50 industry influencers in 2014

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Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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