This article was originally written by Andrea Weckerle in 2018, and was updated with personalization by Traci Shannon.
Blogging is not dead
Writing has always had its highs and lows, and blogging like Mark Twain himself, has been declared dead before its time.
“The reports of my death are greatly exaggerated.
-Mark Twain
When the age of content creation and influencers took hold, old school blogs lost some of their sparkle. I would know. After blogging almost daily for years, I abandoned my blog for all intents and purposes to spend all my time on Instagram for the lure of “microblogging”. The instant gratification of likes read more...
Simple Pivots That Help Consultants Attract Clients and Close Deals
Why Simple Pivots Help Consultants Win More Clients If your consulting offers are not landing, it does not always mean your business is broken. Many consultants assume they need to scrap everything and start from scratch. The truth is, you usually do not need a complete overhaul. What you need is a simple pivot. In my own career, I have discovered that reinvention is not always the answer. Often, one small but strategic adjustment is enough to attract clients, close deals, and keep your business moving forward. My Pivoting Journey: How Small Shifts Helped Me Attract Clients and Grow My framework comes from a lifetime of pivots. read more...
Standing Out in a Sea of Noise: Developing Your Unique Brand Voice
“Brand voice is one of the most important things that you need to build as
an asset for your business.”
– Kami Huyse
All of us are accustomed to crafting public relations and marketing messages that resonate with our audiences, meticulously honing in on their needs, desires, and pain points. Yet, amidst the importance of defining customer avatars and curating content strategies, what’s often overlooked is creating our own professional brand voice.
We need to remember that our uniqueness doesn’t just lie in the services we offer, but also in how we articulate and express those offerings. The importance read more...
How Professionals Can Lead Through Outrage and Division
While social media is indispensable for business success, it can also be a source of volatility and reputational risk. Far too often, outrage is rewarded, leaving brands and leaders feeling vulnerable and unprotected.
This topic was the focus of a recent conversation with internationally recognized speaker and consultant Denise Hamilton, author of the book Indivisible: How to Forge Our Differences into a Stronger Future, who sat down with Zoetica Media read more...
Why Short-Form Video Isn’t Optional Anymore
Keenya Kelly knows the power of video. As the CEO of video marketing and consulting agency If You Create It, she’s helped entrepreneurs turn short-form content into big results. Her passion comes from her own experience. After growing an audience of 600,000+ and generating over $2 million with vertical video in just four years, she’s now on a mission to help others do the same.
During a recent Social Media read more...
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