Zoetica Media

  • Home
  • Services
  • Speaking
  • About
  • Resources
  • Blog
  • Contact

How to Survive Major Changes in Social Media

November 30, 2022 by Andrea Weckerle Leave a Comment

social media. change


You’ve probably noticed that there have been a lot of changes on social media platforms of late.  LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes. If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics, Strategy Tagged With: social media, Social media for business, Twitter

What Social Media Algorithms Really Care About and Why It Matters

August 1, 2022 by Andrea Weckerle

An abstract illustration of what a Social Media Algorithm might look like. It includes paint pulled across a canvas in lines with varying colors.

Just when you think you’ve finally got a social media platform’s algorithm all figured out, it seems to change things around. You can’t just ignore such changes, however, since knowing what drives algorithms is crucial for content creators, professional communicators, and marketers whose work depends on using social media successfully. 🤔 In her two-part livestream and Twitter video, Zoetica Media founder Kami Huyse talks about the headline-making news concerning Instagram’s recent algorithm shift and what we can expect to see in read more...

Filed Under: Featured, Industry Trends, Strategy Tagged With: Algorithms, Facebook, Instagram, LinkedIn, social media, Twitter

Valuable Insights and How-Tos for Your Business from Social Media Day 2022

July 26, 2022 by Andrea Weckerle

Social Media Breakfast of Houston featured an amazing lineup of speakers for Social Media Day 2022 who dropped insight after insight about how to use social media to support and grow every kind of business. Check out the summaries below for a brief taste, then watch the full video replays! 
Case Study: Building a Social Media Brand with the Dumpling Dudez Launched in April 2019, Dumpling Dudez has amassed a loyal following not just because of the deliciousness of its dumplings (homemade read more...

Filed Under: #SMBHOU, Strategy Tagged With: SMBHOU, social media, Social media for business

The Reason Clients Will Pick YOU Over Your Competition

April 20, 2022 by Andrea Weckerle

Creating the Special Sauce for your Business

Being skilled isn’t enough these days, it’s merely the starting point. Rather, you have to stand out from all the other professionals in your field to convince your prospective clients that you are the one who can serve them the best.  To do that, follow these three steps:   Your superpower is the process you bring to the marketplace  and use to help your clients achieve their goals. 🔥 – Kami Huyse  Everyone has a process, even if they haven’t yet formalized it. Think about it this way:  Your process is the sum of all parts for how you get your clients  from where they are read more...

Filed Under: Smart Social Secrets, Strategy Tagged With: business, goals

How to Create a Stellar Team Without Hiring a Single Employee

April 11, 2022 by Andrea Weckerle

teamwork, smart social tips, Smart social secrets, social media

  You know how to roll up your sleeves and don’t shirk hard work, but at some point you realize you can’t do it all alone. As you grow it’s inevitable you’ll need outside help.  That applies whether you head up communication and marketing for a company or if you run your own business, agency or consultancy.  If you’re not quite ready to hire full- or even part-time staff, there’s a great option available that will still get you excellent results: hiring contractors and agencies. 👭🏾 
Below are Zoetica Media founder Kami Huyse’s 5 top recommendations for creating your own stellar team and getting the best read more...

Filed Under: Featured, Smart Social Secrets, Strategy Tagged With: business, smart social tips, social media, Social media for business, teamwork

  • 1
  • 2
  • 3
  • …
  • 7
  • Next Page »

Subscribe to get the newsletter and premiums

Enter your email to subscribe:

  • LinkedIn
  • RSS
  • Twitter

About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Which Social Media Platforms to Use for Business in 2023
  • Creative Professionals, Get Ready for the Artificial Intelligence Takeover
  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

Posts by Topic

Zoetica Talks

 

#SMBHOU

Influencer Outreach

Best Ranked

Measurement

Book Shelf

Nonprofit and CSR

Community

Online Ethics

CoolTools

Social Media Tactics

Crisis

Guidelines

How To

Social Networks

Humor

Speaking

Trends

Strategy

Latest Tweets

Tweets by @kamichat
© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy

Copyright © 2023 - Zoetica Media · designed/developed by Petersen Media Group