When it comes to using social media, many professionals think that more is better and that spending hundreds of dollars on ads and marketing campaigns is the key to success. While this may sometimes be the case, oftentimes just a single Facebook post can jumpstart your business -- and it’ll be easy on your wallet as well. At the Houston's Social Media Breakfast, our CEO Kami Huyse sat down with Eric Edward Schell, founder, and photographer of Pride Portraits, to share some tips on how social media can fuel a powerful and impactful campaign. He created a Facebook event to take free read more...
Twitter Chat Success Secrets with SMBHOU
Twitter is growing quickly, and with over 300 million active users it can be difficult to find a community you can connect with on the social media platform. This is where Twitter Chat comes in, a tool that makes it easy to connect with like-minded individuals over an array of subjects ranging from technology to fashion. Houston Social Media Breakfast invited three experts in the field of Twitter Chats to come speak about what they are, how to join one, and how to start one yourself. Great stuff being shared at read more...
Legally Speaking: What You Need to Know About Social Media Law
Social media law is a largely new frontier and is often unclear or difficult to understand. Trademarks, patents, and copyrights are all topics which can affect social media law, so it is important to know how these topics can affect you and your social media channels. Social Media Law: What You Need to Know At our Social Media Breakfast Houston, We brought in Travis Crabtree, a former journalist who has been practicing law with Gray Reed & McGraw for 16 years, to read more...
How to Build a Relevant Instagram Following
Instagram is quickly becoming one of the premier social networks for both brands and individuals. This is even more true thanks to recent developments by the Instagram team, which include offering business profiles, added analytics, and opening up advertising. They also added a story feature, and most recently, live video. We brought in an Instagram expert at the Social Media Breakfast of Houston to discuss how to build a relevant following on the platform, regardless of whether you represent a brand or as an individual. Not only does Jillian read more...
How the rise of “fake news” will impact politics and business
Fake news is a term many were unfamiliar with just a year ago, but one that has had significant impact on the American political arena. Fake news is any news published with the intent of misguiding potential readers with false information. Fake news can be published from an entity with the intent to misguide for political purposes, or can be created in order to make a monetary gain based on click advertisements. Already feeling overwhelmed by #fakenews and social media in 2017? @JulieMarieIrvin & Christen will be read more...