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What Organizations and Marketers Need to Know About Web3 and the Metaverse

November 22, 2022 by Andrea Weckerle Leave a Comment


Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice.  That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater read more...

Filed Under: #SMBHOU, Community Building, Featured Tagged With: Houston, Metaverse, SMBHOU, social media, Social media for business, Web3

Using Chatbots to Turbocharge Your Customer Engagement

November 3, 2022 by Andrea Weckerle Leave a Comment

J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast.  Now is the best time to use chatbots.  When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use read more...

Filed Under: #SMBHOU, Community Building, PowerWomen, SocIal Media Tactics Tagged With: Automation, SMBHOU, Social Media, Social media for business

Using the Power of TikTok for Your Business and Brand

August 24, 2022 by Andrea Weckerle Leave a Comment

TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time.  Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...

Filed Under: #SMBHOU, Community Building, Featured, SocIal Media Tactics, Social Networks Tagged With: Houston, SMBHOU, social media, Social media for business

How Influencers Can Expand Their Reach Through Amazon Livestream

August 17, 2022 by Andrea Weckerle Leave a Comment

For influencers looking to engage with their audiences, livestreaming is enormously powerful. Many are already using YouTube, Facebook, and Twitter, but there’s another platform influencers should consider, namely Amazon Live.

Zoetica Media founder Kami Huyse invited read more...

Filed Under: Featured, Influencer Outreach, SocIal Media Tactics Tagged With: Amazon, Livestreaming, Sales, SMBHOU, Social media for business

How to Harness the Power of Podcasting for You and Your Brand

August 10, 2022 by Andrea Weckerle Leave a Comment

podcast, SMBHOU

If you’re wondering whether launching a podcast is worth it, the answer is YES! While podcasts have been around for years, their listenership really took off during the pandemic when people spent lots of time at home. And since then, their popularity has remained strong.  At a recent Houston Social Media Breakfast, podcasting coach and Pod Houston founder Ozeal Debastos noted that while many podcasts exist, the number of truly active ones is comparatively read more...

Filed Under: Featured, SocIal Media Tactics Tagged With: Podcast, Podcast Insights, SMBHOU, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?
  • Social Media Managers Are All Grown Up
  • How to Survive Major Changes in Social Media

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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