“Brand voice is one of the most important things that you need to build as
an asset for your business.”
– Kami Huyse
All of us are accustomed to crafting public relations and marketing messages that resonate with our audiences, meticulously honing in on their needs, desires, and pain points. Yet, amidst the importance of defining customer avatars and curating content strategies, what’s often overlooked is creating our own professional brand voice.
We need to remember that our uniqueness doesn’t just lie in the services we offer, but also in how we articulate and express those offerings. The importance read more...
How Professionals Can Lead Through Outrage and Division
While social media is indispensable for business success, it can also be a source of volatility and reputational risk. Far too often, outrage is rewarded, leaving brands and leaders feeling vulnerable and unprotected.
This topic was the focus of a recent conversation with internationally recognized speaker and consultant Denise Hamilton, author of the book Indivisible: How to Forge Our Differences into a Stronger Future, who sat down with Zoetica Media read more...
Why Short-Form Video Isn’t Optional Anymore
Keenya Kelly knows the power of video. As the CEO of video marketing and consulting agency If You Create It, she’s helped entrepreneurs turn short-form content into big results. Her passion comes from her own experience. After growing an audience of 600,000+ and generating over $2 million with vertical video in just four years, she’s now on a mission to help others do the same.
During a recent Social Media read more...
Why Community Builds the Strongest Brands
Have you ever wondered what it really takes to build a powerful brand community from the ground up? That’s exactly what Zoetica Media founder Kami Watson Huyse talked about on Speakerbox Media’s new podcast Owned & Earned. On the inaugural episode Go Small to Go Big: PR Strategies to Build Your Brand’s Community, she shares best practices that can help every business grow and thrive. The Early Days Kami’s own path to success didn’t read more...
Master the Art of Connection to Expand Your Network
If you’ve been trying your best to achieve strong social media results but keep feeling disappointed, Zoetica Media founder Kami Huyse knows a sure fire way to help you succeed in driving engagement and getting noticed. “I want to bring you something that you probably already know instinctively,” she says, and “I want to kind of break it down into a method that has worked for me for actually 20 years now.” Social Media Platforms Will Always Reward Interaction Before the creation of social media networks, blogs and online forums/message boards were the two ways people could connect with others online. But although Kami had read more...
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