If you’ve been trying your best to achieve strong social media results but keep feeling disappointed, Zoetica Media founder Kami Huyse knows a sure fire way to help you succeed in driving engagement and getting noticed. “I want to bring you something that you probably already know instinctively,” she says, and “I want to kind of break it down into a method that has worked for me for actually 20 years now.” Social Media Platforms Will Always Reward Interaction Before the creation of social media networks, blogs and online forums/message boards were the two ways people could connect with others online. But although Kami had read more...
Navigating Entrepreneurship with Authenticity and Purpose
Social media is a powerful tool for building genuine connections and driving sales. But how can you grow your brand and increase revenue without feeling pushy? At a recent Social Media Breakfast of Houston, business growth strategist Megan Billnoske joined Zoetica Media founder Kami Huyse to share insights on how to navigate entrepreneurship and create a a thriving, purpose-driven venture.
Megan is read more...
Content Creation Without the Burnout: My Proven 4-Step Plan
Creating content consistently is no small feat. It takes time, effort, and more than a bit of planning – especially if you’re a small business owner or consultant, or working full-time while trying to manage your own content on the side.
It’s easy to feel overwhelmed when thinking about how to juggle brainstorming ideas, crafting posts, and publishing them everywhere regularly. But with a clear plan in place, content creation doesn’t have to be hard.
When Zoetica Media founder Kami Huyse launched her business many years ago, one of the first things she did was start a PR blog to connect with others in the industry. Soon she read more...
Data-Driven Insights to Capture Your Customers’ Loyalty
At a recent Social Media Breakfast of Houston, self-proclaimed digital anthropologist Sherry Thomas shared with Zoetica Media founder Kami Huyse her expert insights on how businesses can harness data to build stronger customer connections.
Sherry, founder of HXA Consulting, is a powerhouse in decoding online behavior for strategic decision-making. She understands that fully connecting with customers requires tapping into their emotions, read more...
Vertical Short-Form Video is Becoming Massively Popular
Vertical short-form video is becoming increasingly popular, largely due to the growing consumption of content on mobile devices.
Experts like Zoetica Media founder Kami Huyse are championing this format. Kami has long recommended PR and marketing professionals use short-form video for their clients and their own brand-building. See her blog post Unlock the Secrets to Creating Standout Short-Form Videos, for example.
In a recent livestream, she shared why vertical video in read more...
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