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The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Filed Under: Humor, Nonprofit and Cause Marketing, Strategy, Zoetica Talks DNA Tagged With: Humor, social media, Theory of Change

April Fools 2011: Using Gags and and Hijinks to Get Attention for Your Brand

April 1, 2011 by Kami Huyse

  The first rule of public relations and announcements: peg your announcement to coincide with an associated holiday, event or other news hook.   In trying something different, I am going to collect the best April Fools gags by companies throughout the day and add them here.  If you see one that I should cover, leave a comment below. Or you can Tweet it to me @kamichat on Twitter.   Here is a starter that I got late last night.     GreyScale       Popular Android App, read more...

Filed Under: Humor Tagged With: Holiday, Humor, Public Relations

Unintentional Truth in Advertising

August 9, 2010 by Kami Huyse


At a shop in Ieper, Belgium, this week. Wish all marketers were as honest. Posted via email from kamichat's life shots and thoughts read more...

Filed Under: Humor, Personal

Fun Friday: The Problem With Tools

October 9, 2009 by Kami Huyse

Communication tools will always change, but people...not so much.

via Unlearning 101 read more...

Filed Under: Humor

Fun Friday: Twitter Goes Mainstream, Early Adopters Worry About Change

April 17, 2009 by Kami Huyse

  Sometimes we forget, in the midst of celebrity showdowns and concern over changes in the community, that Twitter (and other services like it) are just tools.   Some companies will use them to build bridges with their customers and some will use them to push out information. It's the same with non-commercial users, some are using Twitter as an entertaining pastime, some are interested in networking and still others are read more...

Filed Under: Humor, SocIal Media Tactics, Social Networks

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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