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The Holy Grail of Social Media: Three Questions to Ask, Three Archetypes to Avoid

November 17, 2011 by Kami Huyse

  Everything you need to know about risk and social media you can learn from Monty Python.   Okay, perhaps not everything, but the classic scene where the Knights of the Roundtable approach the “Bridge of Doom” in their quest for the Holy Grail holds a lot of wisdom.   Three Questions to Ask for Your Social Media Strategy  

  1. Who are You? Knowing who you are as an organization isn’t as easy as it sounds. You need to understand the culture of your company, read more...

Filed Under: Humor, Nonprofit and Cause Marketing, Strategy, Zoetica Talks DNA Tagged With: Humor, social media, Theory of Change

April Fools 2011: Using Gags and and Hijinks to Get Attention for Your Brand

April 1, 2011 by Kami Huyse

  The first rule of public relations and announcements: peg your announcement to coincide with an associated holiday, event or other news hook.   In trying something different, I am going to collect the best April Fools gags by companies throughout the day and add them here.  If you see one that I should cover, leave a comment below. Or you can Tweet it to me @kamichat on Twitter.   Here is a starter that I got late last night.     GreyScale       Popular Android App, read more...

Filed Under: Humor Tagged With: Holiday, Humor, Public Relations

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

August 2, 2010 by Kami Huyse

  The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.   In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances.   That was (obviously) well before the Internet and the connected social web we all now know.   In 1990, author-editor read more...

Filed Under: Personal, Social Networks Tagged With: Humor, Social Media

FastCompany.TV: Showing How Measurement Can Also Be Fun

March 28, 2008 by Kami Huyse

I realize I have been a little quiet lately. The truth is that I have been out having fun with clients. Take a look.   Thanks to Fast Company, Shel Israel and Fran Stephenson for making measurement fun! read more...

Filed Under: Humor, Measurement Tagged With: Humor

The Virtual Office: People That Work From Home Don’t Wear Pajamas

January 28, 2008 by Kami Huyse

  At least not most days... On Friday Red/Write Web carried an excellent article about the Work From Home generation.  And while I agreed with much of the article, the part about heading to your personal computer in your PJs made light of the fact that working at home - for an employer or for yourself - is serious business. So, You Want to Work From Home? I often talk to public relations professionals that are enamored by the idea of starting their own read more...

Filed Under: Community Building, SocIal Media Tactics Tagged With: Humor

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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