multi • potential • ite
a person with many interests and creative pursuits
– Emilie Wapnick
The advice to "niche down" has been a mainstay for entrepreneurs and consultants seemingly forever. But it turns out that people who have experience in a lot of areas may find greater success in embracing and leveraging their full range of knowledge and skills.
Zoetica Media founder Kami Huyse explored this notion in a recent livestream, read more...
Creative Professionals, Get Ready for the Artificial Intelligence Takeover
In this six-part series’ overview, Zoetica Media founder Kami Huyse provided a big picture introduction to the 5 top social media trends that will shape the industry.
In this post, we’re going to dive deeper into Trend #1: Artificial Intelligence. Kami examines the tools driving it and shares ideas for how creative professionals can use the new technology to assist them in their work.
AI should enhance work, not complicate things. “What I’m finding is that read more...
Using Chatbots to Turbocharge Your Customer Engagement
J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast. Now is the best time to use chatbots. When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use read more...
How Build an International Community Through Social Media
We’re all familiar with the idea of a community: like-minded people who can share ideas with one another, talk to about problems and ask for advice, and turn to whenever we need anything. Communities are about creating safe spaces where people can really be themselves and connect with others, and it’s increasingly important to create these support networks so that people can learn and grow alongside one another. When it comes to online communities, there’s a lot of skepticism about how powerful they really are, but the truth is that the relationships we build digitally can be just as valuable as those we make face-to-face. Online read more...
Serve Your Clients With Your Funnel
For the past month, we have been covering the seven-part Pathway to Smart Social Mastery system that lays out exactly how to use social media to get more business leads and grow your influence as a thought leader! No worries, you can catch up by signing up here to get full access to the entire Master Social Media to Create More Business Leads and Grow Your Influence video series. In this post, we focus on the Attractor Stage of the Pathway to Social Media Mastery, which goes over how to build deeper read more...
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