The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth. In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances. That was (obviously) well before the Internet and the connected social web we all now know. In 1990, author-editor read more...
Social Media Strategies to Find Awesome Talent or Find a Job
Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit. Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't. I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals. Here were three read more...
Inside Out: Engaging External Audiences With Internal Culture
I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak. Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles. Some of this content could be used externally, or be modified, to give read more...
Missing The “Social” In Social Media
Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels. The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization.
- Do they have the resources?
- Will they be able to realistically meet the demand for direct read more...
Building Buzz with Social Media Using Swarming and BEES
Many companies now have developed a number of social media properties. Even the skeptical seem to have at least a blogspot blog, a Facebook page, a YouTube channel (if they have anything even remotely visual) and of course the requisite Twitter account - though some are just reserved with no profile picture to ensure no one hijacks the name. With the "land rush" last week for unique URLS on on Facebook, most of the pages have 1,001 fans, just enough to qualify them to get their name before someone squats on read more...
