The first time I wrote about a three-step process for organizations to participate in social media was in February of 2007. While my thinking on how it works has gotten much more complex over time, it still is a simple framework by which a company can start think about social media strategy. I would love to hear what others think each of these steps should entail. What does it mean to listen? How can you read more...
Six Game Changers: Why Content Will Once Again Be King in Search Engine Optimization
I am not an Search Engine Optimization expert; however, I know enough to understand that it is critical to brands. It is clear to me that the Google Homepage, which accounted for 59.2 percent of all searches done in the US in February 2008, has become the new homepage of a company. (Source: Search Engine Watch) My friend and SEO wiz Lee Odden has some great insight on how to make sure that your homepage reaches the front of that all read more...
Search Engine Optimization for Dummies
Once again, the numbers are in and the search engine reigns supreme. A new study out by Pew Internet Research shows that just under one-half (49%) of all Internet users report that use a search engine on a typical day. This is up from one-third of all users in 2002. I am frankly surprised that the number isn't higher,and with search capability built into every browser, I wonder if some people use a search engine without even knowing it. What is clear to me is that the read more...
Five Things Companies Should Consider When Outsourcing Social Media Services
In a nascent industry, it seems that everyone is an expert just because they have a blog or a Twitter account. But are they really? What if they don't have either? Tom Formeski from Silicon Valley Watcher makes a point that PR firms who sell social media services should also have a blog of their own. He intends to take "a regular look at PR firms and their blogs or lack of them." My friend and PR guru Joe Thornley from Fallis Thornley takes it a read more...
Fun Friday: Social Media Fatigue
It has been a long time since I published a Fun Friday post, and I think it is high time that I lightened up a bit, don't you? Thanks to Leo Bottary's Twitter post I found this post that carried the video on my Fun Friday post (which is all very ironic considering the subject matter of this video). Last January I predicted that this would be the year of social media fatigue and I don't know about you, but some days read more...