I always find it interesting that so many companies have amazing internal cultures that somehow end at the firewall. In many cases there is amazing content and information just inside the company Intranet but outside that barrier communication suddenly becomes a bunch of legalese and marketing-speak. Now if your internal communications tend to be as uninspired as the typical press room, then this post may not be for you. However, I have seen a few examples of companies that have some pretty entertaining and educational internal communication vehicles. Some of this content could be used externally, or be modified, to give read more...
Missing The “Social” In Social Media
Many organizations and companies that I work with are really great at creating content, which is such an important step for sharing info in social networking channels. The problem is that they are missing taking the really powerful step of socializing that content. Many really don't know how, or are afraid of what that socializing will unleash on their organization.
- Do they have the resources?
- Will they be able to realistically meet the demand for direct read more...
Building Buzz with Social Media Using Swarming and BEES
Many companies now have developed a number of social media properties. Even the skeptical seem to have at least a blogspot blog, a Facebook page, a YouTube channel (if they have anything even remotely visual) and of course the requisite Twitter account - though some are just reserved with no profile picture to ensure no one hijacks the name. With the "land read more...
Government 2.0: Social Media and Networking Enter a Golden Age
I am speaking to several government clients this week and have been doing a deep dive into the use of social media in government. I have been pleasantly surprised by the growing number of government agencies that are using social media, and using it well. One of my favorite blogs I found during the search is the Transportation Safety Administration's read more...
Is Twitter Out on a Limb? Plan to Monitize May Include Pre-Loaded Content
I registered for @Kamichat as my Twitter account in early 2007 it never occurred to me that I should also register my real name too. Just yesterday I did what I should have done some time ago and registered KamiHuyse to protect my online identity. I was very surprised when my account came preloaded with 20 people that I was supposedly "following." It made me wonder, has Twitter found a piece of its ultimate business model? read more...
