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The Pathway to Social Media Mastery

April 26, 2022 by Andrea Weckerle

Excited Kami sharing the path to mastery

We all know that social media is a foundational part of achieving business success, but knowing it isn’t the same as turning it into practice. 🤔

It’s easy to feel overwhelmed and not know where or how to start. That’s why, in a new series of videos and accompanying blog posts, Zoetica Media founder Kami Huyse pulls back the curtain on how to master social media to create more leads and grow your influence as a thought leader.  In Part 1, you’ll receive a big picture overview of the Pathway to Smart Social Mastery system, while each of the six future parts will go into greater detail read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, Social Media

When You Shortcut Results for Your Clients, You Both Win

March 8, 2022 by Andrea Weckerle

Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results.  And she’s learned that to make such wins happen, two things need to be put in place: 

  1. create the right foundation and,  
  2. implement the correct strategies to capture and keep clients’ attention. 
Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, Social Media, social media

How to Sell on Social

September 14, 2021 by Aarushi Pant

Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps: 

  • Intake, 
  • Discover, 
  • Demonstrate, and 
  • Close.
The basic idea behind it is to build relationships, communicate, listen, and read more...

Filed Under: #SMBHOU, Community Building, Featured, Social Networks Tagged With: Houston, SMBHOU, Social Media, social media

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

August 2, 2010 by Kami Huyse

  The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.   In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances.   That was (obviously) well before the Internet and the connected social web we all now know.   In 1990, author-editor read more...

Filed Under: Personal, Social Networks Tagged With: Humor, Social Media

Social Media Strategies to Find Awesome Talent or Find a Job

September 23, 2009 by Kami Huyse

  Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit.   Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't.   I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals.   Here were three read more...

Filed Under: Industry Trends, SocIal Media Tactics Tagged With: Social Media

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • The 5 Social Media Trends That Will Shape the Industry in 2023
  • The 5-Part Visibility Plan That Will Help Promote and Grow Your Business
  • Are You Ready for AI in Creative Work?
  • Social Media Managers Are All Grown Up
  • How to Survive Major Changes in Social Media

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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