Welcome to Part 3 of the seven-part Pathway to Smart Social Mastery system series that discusses how to use social media to create more leads and grow your influence as a thought leader! For easy access, here are the links to Part 1 and Part 2. And remember, to watch each episode of the Master Social Media to Create More Business Leads and Grow Your Influence read more...
The Pathway to Social Media Mastery
We all know that social media is a foundational part of achieving business success, but knowing it isn’t the same as turning it into practice. 🤔
It’s easy to feel overwhelmed and not know where or how to start. That’s why, in a new series of videos and accompanying blog posts, Zoetica Media founder Kami Huyse pulls back the curtain on how to master social media to create more leads and grow your influence as a thought leader.
In Part 1, you’ll receive a big picture overview of the Pathway to Smart Social Mastery system, while each of the six future parts will go into greater detail read more...
When You Shortcut Results for Your Clients, You Both Win
Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results. And she’s learned that to make such wins happen, two things need to be put in place: Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are operating from the same foundational knowledge we are. We think everyone knows and understands the basics. The result is that we sometimes end up jumping a read more...
How to Sell on Social
Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps: The basic idea behind it is to build relationships, communicate, listen, and connect. Here, we break it all down for you. Intake First, identify the category that the read more...
The Six Degrees of Separation and of Actor Kevin Bacon Reimagined
The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth. In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances. That was (obviously) well before the Internet and the connected social web we all now know. In 1990, author-editor read more...
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