Zoetica Media

The Pathway to Social Media Mastery

by

We all know that social media is a foundational part of achieving business success, but knowing it isn’t the same as turning it into practice. 🤔

It’s easy to feel overwhelmed and not know where or how to start. That’s why, in a new series of videos and accompanying blog posts, Zoetica Media founder Kami Huyse pulls back the curtain on how to master social media to create more leads and grow your influence as a thought leader.  In Part 1, you’ll receive a big picture overview of the Pathway to Smart Social Mastery system, while each of the six future parts will go into greater detail read more...

When You Shortcut Results for Your Clients, You Both Win

by

Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results.  And she’s learned that to make such wins happen, two things need to be put in place: 

  1. create the right foundation and,  
  2. implement the correct strategies to capture and keep clients’ attention. 
Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are read more...

How to Sell on Social

by

Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps: 

  • Intake, 
  • Discover, 
  • Demonstrate, and 
  • Close.
The basic idea behind it is to build relationships, communicate, listen, and read more...

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

by

  The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.   In 1929, Hungarian author Frigyes Karinthy published a volume of short stories titled Everything is Different. In one of the stories, the characters created a game to prove that any two people could be connected through at most five acquaintances.   That was (obviously) well before the Internet and the connected social web we all now know.   In 1990, author-editor read more...

Social Media Strategies to Find Awesome Talent or Find a Job

by

  Finding quality people is difficult. Even in this economic climate, where the advantage is certainly in the hands of those looking for talent, hiring managers still want to find the best fit.   Social media tools are being employed to find quality talent and the hiring managers who use them increasingly have an edge over those who don't.   I was asked to speak at HR Houston about social media strategy for the HR professional. I brought along my friend Natalie Gonzales from Clearpoint Creative, a talent agency that specializes in creative professionals.   Here were three read more...

© Zoetica, LLC | Disclaimer | Terms & Conditions | Privacy Policy