Welcome to Part 4 of the seven-part Pathway to Smart Social Mastery system series discussing how to use social media to create more leads and grow your influence as a thought leader. Here are the links to Part 1, Part 2, and Part read more...
Legally Speaking: What You Need to Know About Social Media Law
Social media law is a largely new frontier and is often unclear or difficult to understand. Trademarks, patents, and copyrights are all topics which can affect social media law, so it is important to know how these topics can affect you and your social media channels. Social Media Law: What You Need to Know At our Social Media Breakfast Houston, We brought in Travis Crabtree, a former journalist who has been practicing law with Gray Reed & McGraw for 16 years, to read more...
Five New Facebook Rules for 2015
Facebook Rule 1: Keep Up With the New Rules The first rule of Facebook as follows: As soon as you learn the rules, they will change. In fact, things change so often that elaborate hoaxes are often circulated to take advantage of people, like this one about privacy protection in exchange for a post. You can keep up with Facebook news on their newsfeed for Product News. The following rules are just some of the many changes that are happening at Facebook right read more...
New Internet Dating Sites (PinPal, Girls Around Me, FaceMatch) Compromise Safety
Mashing up data from multiple social networks seem like a great idea, certainly for marketers and those of use in public relations. However, unintended consequences can crop up pretty quickly. Please Rob Me was probably the first such application to cause widespread concern. Its aggregated check ins from Foursquare announced when a person just checked out of their house. The owners of the site were trying to make a point about over sharing. More recently a crop of online dating and meetup “services” have been released that have given rise to concern about personal read more...
The Double Edged Sword of Social Media and Privacy: What is the Responsibility of Communicators?
Social media is by definition, public information. As a marketer and public relations professional, I have really enjoyed the fact that I can easily share, find and communicate with people. As a power user, I love that everything and everyone is at my fingertips and that I can so easily share amazing stories and experiences with people I would have never met otherwise. But….as a mother, friend and human being that cares, I have some concerns. Our Eroding Privacy My read more...
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