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Beyond Personal Brand to Character

September 14, 2009 by Kami Huyse

I think that we might be losing our way.   Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing.Abraham Lincoln, Lincoln's Own Stories 16th president of US (1809 - 1865)   Public relations and social media tools are powerful ways to communicate character. The character of a company or an individual. But it seems that more and more people are trying to use these tools to manipulate the shadows of brand and reputation.   read more...

Filed Under: Industry Trends, Online Ethics, Zoetica Talks DNA

How To: The Secrets for Gaming Twitter Are Free, and Why It Doesn’t Matter Anyway

March 11, 2009 by Kami Huyse

  Let me start by saying that I have never gamed Twitter to get more followers. Moreover, I am personally opposed to it, mostly because it makes no sense. More on that in a moment... So if you came to this page looking for a way to game Twitter, I will share it with you in a few seconds, courtesy of my friend Jim Turner (@Genuine). Jim read more...

Filed Under: How To, Online Ethics, Social Networks

A Call for Free Speech in a Digital Age: Why Free Exchange of Information Matters

August 12, 2008 by Kami Huyse

Every day I ply my trade as a public relations practitioner, which at its core means that in order to be employed, I depend on a culture that allows freedom of expression. I have to admit that I am not much of an activist myself, but Sasha Gong's op-ed piece in the Washington Post (which was later run in the Houston Chronicle where I read it) really hit home for read more...

Filed Under: Industry Trends, Online Ethics, SocIal Media Tactics

Ethical Marketing: Big Pharma will Pocket the Swag But Lunch is Still on Them

July 11, 2008 by Kami Huyse

    I have always thought it interesting that pharmaceutical reps showed up at my doctor's office on an alarming basis with platters of food to go along with their drug samples. As a communications professional, I recognized that they were using these lunches to help doctors and their staff remember them, and hopefully their drug of choice. Funny that I never noticed the pens and the notepads, or at least they didn't seem to bother me all that much. But now it seems that in a bid to burnish their image, the Pharmaceutical Research and Manufacturers of America revamped its code of conduct to ban knickknacks with read more...

Filed Under: Online Ethics

Six Best Practices for the Fair Use of Video

July 7, 2008 by Kami Huyse

A few weeks ago I reminded readers that The Electronic Frontier Foundation has a free legal guide for bloggers. Today, the American University's Center for Social Media released its code of six best practices (pdf) for fair use of online video. Along with what they are calling the most common situations that are bound to arise, they include a description, principle and the limitations of read more...

Filed Under: Social Networking Guidelines Tagged With: Legal, Video

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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