If you read blogs, you might go away thinking that you have a lot to learn about methodology, strategy, approach, tactical implementation and evaluation. When done well, public relations is a very complex craft. The Cold Facts Senior PR and Marketing professionals all around the world sit around tables and strategize a grand vision of a campaign that is most often implemented by junior level professionals (who are rarely asked for input). Afterward, executives pat themselves on the back for a "job well done." Nothing against executives, it is just a fact of life. When I catch myself feeling smug, I always read more...
Fair Use: The Perfect Gift and the Perfect Storm, Legally Speaking
I hate shopping for Christmas. You might ask, "What does this have to do with fair use law?" - patience grasshopper, I am getting there. So when I hear someone that I know say or write, "I would really love X, my ears tend to perk up." A friend of mine blogged that he liked a particular photo by Thomas Hawk of the sunset over San Francisco and pined that he would love to have it on a black T-shirt. How easy read more...
PRSA Presents Code of Ethics Workshop to FEMA External Affairs Team
Last week, a team of professionals (volunteers) from the Public Relations Society of America conducted a workshop for the Federal Emergency Management Agency external affairs and management staff at its Washington, D.C.-based headquarters. The workshop was also broadcast to FEMA's 10 regional offices. FEMA accepted the invitation by PRSA to conduct the workshop within weeks of the agency's widely criticized fake news conference during the California wildfires in read more...
Astroturfing and the American Way: A Code of Ethics for the Choir to Live By
Is unethical behavior just a part of the human condition?
- A Techcrunch contributing author outlines the secrets of manipulating online videos to push them to become viral, with one technique using employees to have fake arguments in YouTube comment streams
- A move by the Target Rounders program in Facebook to minimize the growth of the Rounders brand over the Target brand, read more...
Ethics Run Amok: Journalists and Public Relations Pros Can’t Name Ethics
An interesting informal survey of 100 journalists and PR practitioners, most in the SF Bay Area, was conducted Lou of The State of the Media, showed that the ethical landscape of both professions is problematic. According to Lou, out of the 25 percent of people that responded only one journalist said they followed the Ethics Code of the Society of Professional Journalists, one cites the Association of Business Publication Editors, one read more...
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