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Social Media Managers Are All Grown Up

December 7, 2022 by Andrea Weckerle Leave a Comment

social media managers

When social media was still relatively new, the running joke used to be that the intern was at fault whenever a brand suffered a social media screw-up.

The days of social media being regarded as something you just do on the side are long over. Now social media management is an important profession staffed by highly-skilled practitioners who help companies and brands engage, connect, and maintain strong relationships with their audiences.

This was particularly evident during the pandemic when they served as first responders of sorts. read more...

Filed Under: Careers, Smart Social Secrets Tagged With: Public Relations, Smart Social Secrets, social media, Social media for business

Zoetica Founder, Kami Huyse, Speaking at PRSA Houston’s PR Day 2022

October 19, 2022 by Andrea Weckerle Leave a Comment

Becomes Assembly Delegate PRSA’s Houston Chapter is bringing together an amazing lineup of speakers and communications practitioners at its annual PR Day conference on Thursday, October 20. With three different tracks to choose from, the event will be jam-packed with insider tips and actionable strategies from experts in their field.  Zoetica Media founder Kami Huyse is presenting the session “Using Social Media To Get Results for Your Brand,” where she’ll share highlights from her results-oriented Smart Social read more...

Filed Under: Awards, Community Building, PowerWomen, Zoetica Business Tagged With: Houston, Public Relations, Speaking

How to Avoid Falling into the Social Media Misinformation Trap

July 22, 2022 by Andrea Weckerle


Social media has the potential to bring friends and families closer together, and help businesses create deeper connections with their customers. Yet it can also sow division and serve as a conduit of misinformation, intentionally agitated by bad actors creating dissension and discord.  At a recent Houston Social Media Breakfast and Impact HUB Houston livestream event, Zoetica Media founder Kami Huyse invited Karen Naumann, APR, PMP to talk about misinformation, read more...

Filed Under: #SMBHOU, Crisis Communication Tagged With: misinformation, Public Relations, SMBHOU, social media, Social media for business

Seven Productivity Tools That Can Make You Better at Public Relations

August 10, 2012 by Kami Huyse

In public relations, workflow is everything. Here are seven (plus a sneaky eight at the end) tools that I use on a daily basis that could help you to stay organized and even do more than would otherwise be possible.   One caveat, these tools are largely for people using Gmail. If you use another email platform, like Outlook, you can check out these add ons. If you are on a Mac, you should also check out the tools my friend Michael Schechter read more...

Filed Under: Cool Tools, Productivity Tagged With: Productivity, Public Relations

How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend

August 23, 2011 by Kami Huyse

  How does the average person know if an urban legend is true or false?   It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes.   Usually it looks something like the image of the email below which claims Tyson Foods  is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday.   Usually it claims that the company in question read more...

Filed Under: Crisis Communication Tagged With: Holiday, Public Relations

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

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Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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