In public relations, workflow is everything. Here are seven (plus a sneaky eight at the end) tools that I use on a daily basis that could help you to stay organized and even do more than would otherwise be possible. One caveat, these tools are largely for people using Gmail. If you use another email platform, like Outlook, you can check out these add ons. If you are on a Mac, you should also check out the tools my friend Michael Schechter read more...
How to Recover When Rumors About Your Brand Go Viral and Become Urban Legend
How does the average person know if an urban legend is true or false? It has happened to all of us. You get an email from a parent, a friend, the guy who likes to send jokes. Usually it looks something like the image of the email below which claims Tyson Foods is eliminating the American Labor Day holiday for the Muslim Eid Al-Fitr holiday. Usually it claims that the company in question read more...
Steps for Building a Social Media Plan: Aim for the GOAL POST
Great ideas are only as good as their implementation and planning. The Goal POST method of public relations and social media planning is a great way to both organize your thoughts and keep from making easy-to-avoid mistakes. It is also something you can complete in about an hour or two, and which can save you untold hours when you start implementing the plan. Here is an example of how the method looks in the context of the overall initiative, which includes Research, Planning, Implementation and read more...
April Fools 2011: Using Gags and and Hijinks to Get Attention for Your Brand
The first rule of public relations and announcements: peg your announcement to coincide with an associated holiday, event or other news hook. In trying something different, I am going to collect the best April Fools gags by companies throughout the day and add them here. If you see one that I should cover, leave a comment below. Or you can Tweet it to me @kamichat on Twitter. Here is a starter that I got late last night. GreyScale Popular Android App, read more...
Media Profile: Brian Bolter, Fox 5 News Washington, D.C.
In true broadcast media form, Brian Bolter answered my Media Profile questions with a video. Bolter is the anchor of The Edge for WTTG Fox 5 in the Washington D.C. area. As a former resident of Washington D.C., I follow a lot of people from the area on Twitter. Brian's reporting using Twitter. Brian's real-time incorporation of tweets into his newscast caught my attention a few months ago. He was on my short list to interview as I read more...
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