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What Organizations and Marketers Need to Know About Web3 and the Metaverse

November 22, 2022 by Andrea Weckerle

Web3 and the metaverse are bringing tremendous changes to society as a whole, so businesses and brands that don’t keep up are doing themselves a big disservice.  That’s why Zoetica Media founder Kami Huyse recently invited Jennifer Texada, Sr. Manager Performance Marketing, Global of IT management software SolarWinds, to talk about some important aspects of what this means for communications professionals and their clients. 💡 🧠 Web3 and Metaverse Can Create Greater Connection  “I read more...

Filed Under: #SMBHOU, Community Building, Featured Tagged With: Houston, Metaverse, SMBHOU, social media, Social media for business, Web3

Zoetica Founder, Kami Huyse, Speaking at PRSA Houston’s PR Day 2022

October 19, 2022 by Andrea Weckerle

Becomes Assembly Delegate PRSA’s Houston Chapter is bringing together an amazing lineup of speakers and communications practitioners at its annual PR Day conference on Thursday, October 20. With three different tracks to choose from, the event will be jam-packed with insider tips and actionable strategies from experts in their field.  Zoetica Media founder Kami Huyse is presenting the session “Using Social Media To Get Results for Your Brand,” where she’ll share highlights from her results-oriented Smart Social read more...

Filed Under: Awards, Community Building, PowerWomen, Zoetica Business Tagged With: Houston, Public Relations, Speaking

Using the Power of TikTok for Your Business and Brand

August 24, 2022 by Andrea Weckerle

TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time.  Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...

Filed Under: #SMBHOU, Community Building, Featured, SocIal Media Tactics, Social Networks Tagged With: Houston, SMBHOU, social media, Social media for business

Capturing Nature with Media

October 22, 2021 by Traci Shannon

In July, Social Media Breakfast hosted a Nature Walk at the Houston Arboretum. Actually, we hosted two as in classic Houston fashion, the first one was a rain out. Despite all the obstacles, we have a nice turnout and we wanted to celebrate some of the beautiful photos shared. With the walk, there was a photo contest with five different categories. Photo Contest Categories
1. Best video (In your feed, on Reels or Live, no stories) Liatris blooming the meadow  Walter Kurt read more...

Filed Under: Featured Tagged With: Arboretum, Houston, Photo, Photo contest, SMBHOU

How to Sell on Social

September 14, 2021 by Aarushi Pant

Four Simple Steps to Sell on Social Media Social media sales often get a bad rap, mainly because many people don’t know exactly what it entails and how to do it effectively and efficiently. But this Social Media Breakfast, Kami Huyse demystifies the process of selling on social media with social media and sales expert Phil Gerbyshak. You can find the full video here. The process consists of four steps:  The basic idea behind it is to build relationships, communicate, listen, and connect. Here, we break it all down for you.  Intake First, identify the category that the read more...

Filed Under: #SMBHOU, Community Building, Featured, Social Networks Tagged With: Houston, SMBHOU, social media, Social Media

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About Zoetica

Zoetica Media logoZoetica Media is a Houston-based strategic PR and communications firm led by Kami Huyse, APR. We help corporate teams communicate better, build visibility, and work smarter with AI-powered systems that protect the human voice your audience trusts. Explore our Insights, browse our Services, or get in touch.

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