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Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way

April 4, 2023 by Andrea Weckerle 3 Comments

In Trend #3: Tips & Tools to Master Short-Form Videos, the 4th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shared her process and tools for creating quality, attention-grabbing short-form videos.  Plan, Produce, and Promote Plan The planning phase is where ideas for upcoming recordings are created, enticing viewers with great content and encouraging them to come back read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media, Video

Which Social Media Platforms to Use for Business in 2023

March 14, 2023 by Andrea Weckerle 10 Comments

In the third segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shares her thoughts on which social media platforms are best for you and your clients.

In Trend #2: Niche Social Media Platforms Multiply, she explains why being selective is better than trying to be active on all platforms and risk spreading yourself too thin. She also reviews some of the new platforms out there, offering read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Facebook, Instagram, LinkedIn, Snapchat, Social media for business, Twitter

The 5 Social Media Trends That Will Shape the Industry in 2023

February 1, 2023 by Andrea Weckerle 5 Comments

social media, social media trends

Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry. To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year. 1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality Kami discussed each trend in read more...

Filed Under: SocIal Media Tactics, Social Networks Tagged With: social media, Social media for business

How to Survive Major Changes in Social Media

November 30, 2022 by Andrea Weckerle

social media. change


You’ve probably noticed that there have been a lot of changes on social media platforms of late.  LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes. If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics, Strategy Tagged With: social media, Social media for business, Twitter

Using Chatbots to Turbocharge Your Customer Engagement

November 3, 2022 by Andrea Weckerle

J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast.  Now is the best time to use chatbots.  When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use read more...

Filed Under: #SMBHOU, Community Building, PowerWomen, SocIal Media Tactics Tagged With: Automation, SMBHOU, Social Media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • How the 24-Hour Launch of The Most Amazing Marketing Book Ever Put it on Amazon’s Bestseller List
  • Virtual Spaces are Taking Business to a New Level
  • Virtual Shopping for Your Business, Even if You’re in the Services Business
  • Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way
  • Which Social Media Platforms to Use for Business in 2023

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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