This article was originally written by Andrea Weckerle in 2018, and was updated with personalization by Traci Shannon.
Blogging is not dead
Writing has always had its highs and lows, and blogging like Mark Twain himself, has been declared dead before its time.
“The reports of my death are greatly exaggerated.
-Mark Twain
When the age of content creation and influencers took hold, old school blogs lost some of their sparkle. I would know. After blogging almost daily for years, I abandoned my blog for all intents and purposes to spend all my time on Instagram for the lure of “microblogging”. The instant gratification of likes read more...
How to get media coverage for your brand using your expertise
We’re all experts in something. Thinking about it, we might find we’re experts in more than one thing. 🧠 This might originate from our education, our career path, skills we’ve acquired over time, life experiences, or even a combination of all of the above. Regardless of where our expertise comes from, we’d all be wise to leverage and turn it into media coverage for our brand. Doing that has landed Zoetica Media founder Kami Huyse spots on Good Morning America and multiple appearances on Fox 26 Houston’s The Isiah read more...
Charge More for Your Services and Get Paid What You’re Worth
One of the most pressing questions consultants ask Zoetica Media founder Kami Huyse is how they can charge more for their services. Many fear that they’ll alienate existing customers or scare away prospective ones.
The answer, she explains in a recent livestream, “lies in delivering more value for your clients so you feel good about charging more, so that they feel good about you and what they're paying for the service, because it gets them the results that they want.” Adding value is the operative element here. “You can't just charge [more] and not add read more...
Using Social Media to Strengthen Your Community and Build Your Business
With the continued fragmentation of social networks, growing and nurturing your community through social media is more important than ever. As Zoetica Media founder Kami Huyse urged in a previous blog post, “I don’t care what platform you’re on, start by creating that community with people.”
The importance of community was a topic she and Alan read more...
Tips for Creating Attention-Grabbing Short-Form Video, the Easy Way
In Trend #3: Tips & Tools to Master Short-Form Videos, the 4th segment of her six-part series on The 5 Social Media Trends That Will Shape the Industry in 2023, Zoetica Media founder Kami Huyse shared her process and tools for creating quality, attention-grabbing short-form videos. Plan, Produce, and Promote Plan The planning phase is where ideas for upcoming recordings are created, enticing viewers with great content and encouraging them to come back read more...
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