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Create a Social Media Plan that Takes Half the Time

April 4, 2022 by Andrea Weckerle Leave a Comment

There are 168 hours in a week, and although that’s not an insignificant amount, we often feel we’re in a chronic time deficit.  For some of us that may be due to having too much on our plates. Prioritizing what’s important and discarding what’s not makes a huge difference in regaining control of our schedules. But even after we’ve eliminated unnecessary busywork, we need to ensure we’re not hemorrhaging precious time.  That’s where the creation of smart processes and workflows comes in. Zoetica Media founder Kami Huyse is a big proponent of streamlining social media and making it work for your specific read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media

How to Create 6 Months of Strategic Content in 2 Hours (Or Less)!

March 21, 2022 by Andrea Weckerle 3 Comments

As a PR and marketing consultant, it’s vital that activities which help you get and sell to clients become a focal point of what you do. Neglecting your own marketing can be a death knell.  But what if you’re already pressed for time and feel you can’t possibly squeeze more into an already packed day?

Fortunately there is a process tailor made for creating strategic marketing material that moves your business forward and saves you valuable time! 🥂 Zoetica founder Kami Huyse created it while running the Communities That Convert podcast with co-host Madalyn Sklar a few years ago when she needed a steady influx of read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Content Marketing, Smart Social Secrets, social media, Social media for business

When You Shortcut Results for Your Clients, You Both Win

March 8, 2022 by Andrea Weckerle Leave a Comment

Zoetica founder Kami Huyse loves helping clients get strong results in the quickest and easiest way possible. She’s constantly trying to find winning approaches to shortcut results.  And she’s learned that to make such wins happen, two things need to be put in place: 

  1. create the right foundation and,  
  2. implement the correct strategies to capture and keep clients’ attention. 
Creating the Right Foundation Kami realized that the first step is to make sure that we, as professional communicators and marketers, don’t get in our own way. 🔍 As experts, we often assume people are read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media, Social Media

The Proven Way Consultants Can Get Instant Authority and Top Visibility for Their Own Business   

February 6, 2022 by Andrea Weckerle Leave a Comment

Admit it, you’re great at promoting your clients, helping them create long-term relationships with their audiences, and even stepping in during times of crisis. Take a bow! 😊  You provide excellent service while quietly staying in the background, as you’ve probably been trained to do as marketing, PR, or communications consultants.  When it comes to your own business, though, you’re not quite as good at getting results for yourself. Something always seems to get in the way, from client deadlines and priorities to not quite knowing where to start.  Meanwhile, it seems the loudest people receive all the attention and read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media

How to Get Into the Mind of Your Customer

January 11, 2022 by Aarushi Pant Leave a Comment

social media, customer service

As a business owner, really knowing your customers should be your top priority. However, many companies forget this and instead tend to focus on themselves, rather than the needs and wants of their consumers. Having empathy is the key to being a successful entrepreneur. Although it may seem daunting, Kami Huyse breaks down how you can get into the mind of your customer. You can find the full video here. Don’t forget to get on our list for more tips to take your social media from meh to mighty!  To start off, you can take advantage of these read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media, Social media for business, SocialMediaStrategy

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Hacks to Create Social Media in Less Time, Part 5: Creator
  • Master Social Media to Create More Business Leads to Grow Your Influence, Part 4: Architect
  • How to Expertly Style Your Photos and Videos for Social Media
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 3: Connector
  • Master Social Media to Create More Business Leads and Grow Your Influence, Part 2: Explorer

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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