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Ice, Ice Baby! Deconstructing a Viral Video Meme

February 13, 2014 by Kami Huyse 7 Comments

Durham Academy Weather Announcement

Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up! If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way. They had this predictable popup message on the website (though many read more...

Filed Under: Crisis Communication, SocIal Media Tactics

How Unexciting Brands Can Rock Social Media

August 20, 2013 by Kami Huyse 5 Comments

Even brands with boring products can excell in social media

  Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...

Filed Under: #SMBHOU, SocIal Media Tactics Tagged With: business, social media

How to Handle Online Criticism of Your Business or Organization

August 9, 2013 by Kami Huyse 11 Comments

As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...

Filed Under: Best Ranked Posts, Crisis Communication, SocIal Media Tactics Tagged With: business

Social Media and Cause Marketing: How to Paint with a Tweet

May 17, 2012 by Kami Huyse Leave a Comment

      Cause marketing can be tricky.   You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one   Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making read more...

Filed Under: Nonprofit and Cause Marketing, SocIal Media Tactics

CoolTools: 4 Instagram Apps for Android and iPhone, too

May 2, 2012 by Kami Huyse 2 Comments

Last month, Instagram, a photo sharing social network, finally added an Android app. A few days later, Facebook bought them for an incredible amount of money. Of course, I immediately went out to find some MORE apps to play with Instagram and do our jobs better, of course, Why have one app when you can get five?   Here are my favorites so far, along with some ideas about how to use each of them for business. What apps are you loving for read more...

Filed Under: Cool Tools, SocIal Media Tactics

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

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