Unprecedented changes are happening in the world of social media, affecting both current practices and shaping the future of the communications industry.
To help professional communicators understand and navigate these changes, Zoetica Media founder Kami Huyse outlined the top 5 social media trends they should keep their eyes on this year.
1. The AI takeover
2. Platform fragmentation
3. The rise of short-form video
4. Virtual social shopping
5. Immersive media – augmented reality and virtual reality
Kami discussed each trend in read more...
How to Survive Major Changes in Social Media
You’ve probably noticed that there have been a lot of changes on social media platforms of late.
LinkedIn and many other niche social networks, like Mastedon, Hive, Post, are benefiting from these changes.
If you can’t make heads or tails of what’s happening, Zoetica Media founder Kami Huyse explains read more...
Using Chatbots to Turbocharge Your Customer Engagement
J Franco runs a successful marketing agency that helps solopreneurs build and market online businesses and has seen first-hand how chatbots can help businesses grow and create closer connections with customers and prospects. She shared her thoughts on their benefits at a recent Houston Social Media Breakfast. Now is the best time to use chatbots. When she first learned about chatbots, J found them a bit too clunky and robotic. But with time the technology evolved, and today they’re amazing tools that business owners can use to read more...
Using the Power of TikTok for Your Business and Brand
TikTok is hugely popular, with users watching 167,000,000 videos on the social media platform per minute! No surprise then that it’s the fastest-growing social media platform of all time. Last year the City of Houston launched its TikTok account which already has over 42K followers. During a recent Houston Social Media Breakfast, social media manager read more...
How Influencers Can Expand Their Reach Through Amazon Livestream
For influencers looking to engage with their audiences, livestreaming is enormously powerful. Many are already using YouTube, Facebook, and Twitter, but there’s another platform influencers should consider, namely Amazon Live.
Zoetica Media founder Kami Huyse invited read more...
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