Google has my number. Literally. Last week, as I prepared to return home from a conference, I opened my Chrome browser and I searched for “Southwest Airlines.” I planned to check my flight to make sure it wasn’t delayed from storms passing through – I didn’t need to go any further. As you can see in the search results screen shot, everything I needed to know was displayed in the search results. Google already knew that I had a flight coming up (G-mail) and that I was travelling with Fran Stephenson, read more...
Ice, Ice Baby! Deconstructing a Viral Video Meme
Who says that crisis communication has to be boring? For those of you stuck inside with kids home from school today, take this lesson from Durham Academy. Lighten up! If you are a digital marketer or public relations professional, you have to see this video. The Durham Academy Head of School Michael Ulku-Steiner and Assistant Head of School/Upper School Director Lee Hark announced that school would be closed Feb. 13, 2014, in a very unusual way. They had this predictable popup message on the website (though many read more...
How Unexciting Brands Can Rock Social Media
Business to Business, or B2B Social Media Marketing, may not seem as straight forward as other types of social media engagement. You may wonder how successful social media can be for a product which isn’t all that compelling? However, social media is being adopted by many companies who have less-than-sexy products. Look at industrial companies like Caterpillar, lawyers like eMediaLaw blogger Travis Crabtree read more...
How to Handle Online Criticism of Your Business or Organization
As we all get more comfortable sharing our thoughts on social media, business owners are getting a lot more comfortable striking back. Usually these reactions don’t turn out so well and can lead to national attention, and not the good kind. In order to learn, I have kept a PR Worst file filled with all kinds of difficult, sticky and unbelievable situations. One of the things I have learned from all of these online crisis situations is that it is always better to respond read more...
Social Media and Cause Marketing: How to Paint with a Tweet
Cause marketing can be tricky. You need to make sure the cause you are supporting aligns with your branding and that the two come together for a win-win. This is even more important if you are just one Molson M, which is a craftsman version of Molson Beer brewed and sold in Canada, is conducting a cause marketing campaign that seems to get that balance right. Its massive Liquid Art campaign, which consists of outdoor advertising, video ads (see below) and a social media components, centers around the idea that beer making read more...
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