Your image is all about how people perceive you, and it’s important to find a balance between how you perceive yourself and how you want others to see you. By creating content that reflects your brand as well as your unique story, you’ll be able to form more powerful bonds with your audience! We sat down with Sarah Shah, an image expert, author, blogger, speaker, and TV coach to discuss how to cultivate photos and videos that have the biggest impact on your followers. Read on to find out how you can expertly style your content for social media! Focus on your subject Your subject should be the focal point of your photo. Having a more read more...
Find and Nurture Dream Clients
Welcome to Part 3 of the seven-part Pathway to Smart Social Mastery system series that discusses how to use social media to create more leads and grow your influence as a thought leader! For easy access, here are the links to Part 1 and Part 2. And remember, to watch each episode of the Master Social Media to Create More Business Leads and Grow Your Influence read more...
The Pathway to Social Media Mastery
We all know that social media is a foundational part of achieving business success, but knowing it isn’t the same as turning it into practice. 🤔
It’s easy to feel overwhelmed and not know where or how to start. That’s why, in a new series of videos and accompanying blog posts, Zoetica Media founder Kami Huyse pulls back the curtain on how to master social media to create more leads and grow your influence as a thought leader.
In Part 1, you’ll receive a big picture overview of the Pathway to Smart Social Mastery system, while each of the six future parts will go into greater detail read more...
How to Get Results for Your Brand on TikTok
TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform. Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...
Create a Social Media Plan that Takes Half the Time
There are 168 hours in a week, and although that’s not an insignificant amount, we often feel we’re in a chronic time deficit. For some of us that may be due to having too much on our plates. Prioritizing what’s important and discarding what’s not makes a huge difference in regaining control of our schedules. But even after we’ve eliminated unnecessary busywork, we need to ensure we’re not hemorrhaging precious time. That’s where the creation of smart processes and workflows comes in. Zoetica Media founder Kami Huyse is a big proponent of streamlining social media and making it work for your specific read more...
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