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Find and Nurture Dream Clients

May 10, 2022 by Andrea Weckerle

Welcome to Part 3 of the seven-part Pathway to Smart Social Mastery system series that discusses how to use social media to create more leads and grow your influence as a thought leader! For easy access, here are the links to Part 1 and Part 2.  And remember, to watch each episode of the Master Social Media to Create More Business Leads and Grow Your Influence read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Mastery, Smart Social Secrets, Social Media

The Pathway to Social Media Mastery

April 26, 2022 by Andrea Weckerle

Excited Kami sharing the path to mastery

We all know that social media is a foundational part of achieving business success, but knowing it isn’t the same as turning it into practice. 🤔

It’s easy to feel overwhelmed and not know where or how to start. That’s why, in a new series of videos and accompanying blog posts, Zoetica Media founder Kami Huyse pulls back the curtain on how to master social media to create more leads and grow your influence as a thought leader.  In Part 1, you’ll receive a big picture overview of the Pathway to Smart Social Mastery system, while each of the six future parts will go into greater detail read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, Social Media

How to Get Results for Your Brand on TikTok

April 13, 2022 by Aarushi Pant

TikTok has taken the world by storm and only continues to grow in popularity. Although most users are from younger generations, there’s still a wide range of people creating, discovering, and sharing content on the platform.  Tania Nikitenko is a founding member and product lead at Viral Moment, a social listening tool and app that helps analyze trends in videos. If you’re a brand looking to make your TikTok debut, here are some tips from Tania on how to get started! Identify your niche Unlike more traditional social media platforms, which emphasized demographics such as age and gender, TikTok centers around communities of read more...

Filed Under: #SMBHOU, Featured, SocIal Media Tactics Tagged With: Branding, SMBHOU, TikTok

Create a Social Media Plan that Takes Half the Time

April 4, 2022 by Andrea Weckerle

There are 168 hours in a week, and although that’s not an insignificant amount, we often feel we’re in a chronic time deficit.  For some of us that may be due to having too much on our plates. Prioritizing what’s important and discarding what’s not makes a huge difference in regaining control of our schedules. But even after we’ve eliminated unnecessary busywork, we need to ensure we’re not hemorrhaging precious time.  That’s where the creation of smart processes and workflows comes in. Zoetica Media founder Kami Huyse is a big proponent of streamlining social media and making it work for your specific read more...

Filed Under: Featured, Smart Social Secrets, SocIal Media Tactics Tagged With: Smart Social Secrets, social media

How to Create 6 Months of Strategic Content in 2 Hours (Or Less)!

March 21, 2022 by Andrea Weckerle

As a PR and marketing consultant, it’s vital that activities which help you get and sell to clients become a focal point of what you do. Neglecting your own marketing can be a death knell.  But what if you’re already pressed for time and feel you can’t possibly squeeze more into an already packed day?
Fortunately there is a process tailor made for creating strategic marketing material that moves your business forward and saves you valuable time! 🥂 Zoetica founder Kami Huyse created it while running the Communities That Convert podcast with co-host Madalyn Sklar a few years ago when she needed a steady influx of content read more...

Filed Under: Smart Social Secrets, SocIal Media Tactics Tagged With: Content Marketing, Smart Social Secrets, social media, Social media for business

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About Zoetica

Zoetica Swish SmallWelcome to Zoetica! We are an experienced team of communicators led by Kami Huyse who are dedicated to teaching you how to bring your communication to life with sound strategy, community building and solid success measures. Check out our blog, Zoetica Talks, browse our Resources, and check out our Sevices.We can't wait to get to know you better.

Recent Posts

  • Why Community Builds the Strongest Brands
  • Zoetica is Propelled into the Stratosphere
  • Master the Art of Connection to Expand Your Network
  • Navigating Entrepreneurship with Authenticity and Purpose
  • Content Creation Without the Burnout: Kami’s Proven 4-Step Plan

Zoetica in the News

5 Tools to Measure (and Manage) Reputation in Complex Environment PR News Byline

2014 trends for public relations, marketing and social media | Business | Kentucky.com (mobile mention) 

Digital PR & Social Media Guidebook – Contributing Author

How Communicators Can Get Started with PR Measurement, PR News Mention

Proving PR’s Value in the Age of ROI—How to Tie Results to Corporate Objectives | Bulldog Reporter (Speaker)

A Gnawing Crisis in PR: Measuring The ROI on Social Media Channels, PR News Byline

Named as one of AGBeat's top 50 industry influencers in 2014

Will Houston B2B companies answer the social media call? - Houston Business Journal

Social Media Measurement Twitter Chat: Evaluating Impact of Social Media on Foundation Outcomes (with tweets) · RWJF (Moderator)

Top 100 Social Media Power Influencers in Houston 2013

Named as one of 30 PR Experts You Should Follow on Twitter by e-releases

BusinessWire Congrats for Making the Top 100 Women on Twitter

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